Strong $33.6 Million Debut for ‘Think Like a Man’

on April 23, 2012 by Daniel Garris

Sony's Think Like a Man exceeded expectations in a big way this weekend with a healthy first place debut of $33.64 million. The opening weekend performance of the PG-13 ensemble comedy featuring Kevin Hart was especially impressive given the film's modest production budget of just $13 million and location count of 2,015. The film earned a terrific per-location average of $16,693. The debut marked the second largest ever in this history of Sony's Screen Gems division (behind only this year's The Vow) and the ninth largest ever in the month of April (without taking into account ticket price inflation). Think Like a Man opened 43.5 percent stronger than the $23.45 million start of 2009's I Can Do Bad All By Myself (which also featured Taraji P. Henson) and 18 percent stronger than the $28.61 million start of Obsessed (which was released by Screen Gems in April of 2009).

Warner's The Lucky One debuted in second with a solid $22.52 million. The Nicholas Sparks adaptation starring Zac Efron opened in line with pre-release expectations, though the film had also been widely expected to challenge Think Like a Man for first place this weekend. Compared to previous Zac Efron vehicles, The Lucky One debuted 5 percent softer than the $23.72 million start of 17 Again (released by Warner Bros. in April of 2009) and 82 percent stronger than the $12.38 million start of 2010's Charlie St. Cloud. Without taking into account ticket price inflation, The Lucky One delivered the second largest opening weekend to date for an adaptation of a Sparks novel (behind only 2010's Dear John).

The Hunger Games finally saw its four-week run at the top of the box office end this weekend, but with that said the film held up quite nicely this weekend with a third place take of $14.67 million. The blockbuster adaptation from Lionsgate was down just 30 percent from last weekend and the film is extremely likely to hold up well again next weekend when it returns to IMAX locations on Friday for a one-week IMAX run. The Hunger Games has grossed a massive $357.07 million through 31 days of release, which currently ranks as the 19th largest unadjusted domestic gross of all-time. The film will overtake 1993's Jurassic Park for 18th place today.

Disney's Chimpanzee exceeded expectations this weekend with a fourth place start of $10.67 million. The fourth nature documentary from the studio's Disneynature division delivered the largest debut to date for a Disneynature film, topping the $8.83 million debut of 2009's Earth (though it should be noted that the opening weekend figure for Earth was deflated from opening on a Wednesday). Chimpanzee represented a nice rebound from the $6.00 million start of last year's Disneynature release, African Cats.


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