‘The Hunger Games’ Easily Remains #1

on April 02, 2012 by Daniel Garris
Print

The Hunger Games continued to dominate the box office this weekend with a first place take of $58.55 million. While the blockbuster adaptation from Lionsgate fell a sizable 62 percent from last weekend, the film was still able to claim the eighth largest unadjusted second weekend gross of all-time. The film's second weekend decline was inflated a bit from both the loss of its IMAX locations and the film's nearly $20 million midnight launch the previous weekend. With that said, The Hunger Games is clearly performing more like a sequel than the first film of a franchise thus far.

The Hunger Games has already grossed a massive $248.48 million through ten days of release. That represents the fifth largest unadjusted ten-day start of all-time and is 19 percent stronger than the $209.34 million ten-day start of 2010's Alice in Wonderland. Next weekend's hold will be especially important when it comes to the long-term holding power of the film.

Internationally, The Hunger Games held up much better than it did domestically, as it grossed $34.8 million (down 41 percent from last weekend). That places the film's international total at $113.9 million (as it continues to perform significantly softer internationally than it is domestically) and worldwide total at $362.4 million. Key international performances this weekend included $5.1 million in Australia, $4.3 million in the United Kingdom and $3.3 million in Germany.

Warner's Wrath of the Titans was off to a relatively lackluster second place domestic start of $33.46 million. The pricey 3D sequel opened 48 percent softer than the $63.89 million launch of 2010's Clash of the Titans, but did open 11 percent stronger than the $30.18 million start of the much pricier John Carter. Going forward, Wrath of the Titans will hope to hold up better percentage wise than Clash of the Titans did, thanks in part to opening the weekend before Easter as opposed to opening on Easter weekend.

On the other side of the coin, Wrath of the Titans debuted much stronger internationally. The film opened with $76.1 million from 60 markets. That places the film's worldwide launch at $109.6 million this weekend. Key international performances included $12.8 million in Russia, $5.2 million in Mexico, $4.3 million in Korea, $4.1 million in Brazil, $3.5 million in the United Kingdom and $3.1 million in France.

Relativity's Mirror Mirror was also off to a lackluster domestic start this weekend. The Tarsem Singh directed film starring Julia Roberts and Lily Collins opened below expectations with a third place take of $18.13 million. Opening Mirror Mirror the week after The Hunger Games ended up being a poor decision, though the film could hold up well going forward thanks to the upcoming Easter holiday and the limited amount of new family options on the April release schedule. At the same time, Mirror Mirror generated an opening weekend to Friday ratio of 3.12 to 1, which isn't a great early sign for a family film.

After taking a hit from The Hunger Games last weekend, Sony's 21 Jump Street rebounded very nicely this weekend. The R-rated comedy starring Jonah Hill and Channing Tatum fell just 28 percent to place in fourth with $14.83 million. 21 Jump Street has grossed $92.88 million in 17 days and is set to zoom past the $100 million mark in the coming days. Thanks in large part to strong word of mouth, especially among teens and young adults, 21 Jump Street continues to make up ground on the pace of Sony's The Vow as it is now running just 10 percent behind the pace of that film at the same point in its run.

Dr. Seuss' The Lorax rounded out this weekend's top five with $7.78 million. The computer animated blockbuster fell 41 percent, which was a respectable hold given the new competition for family audiences it faced from Mirror Mirror and the 3D screens it lost to Wrath of the Titans. The Lorax has grossed $189.33 million in 31 days, leaving it just $10.67 million away from reaching the $200 million domestic milestone.

Tags: Dr. Seuss' The Lorax, 21 Jump Street, Mirror Mirror, Wrath of the Titans, The Hunger Games
Print

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?