‘The Avengers’ Holds off ‘The Dictator’ on Wednesday

on May 17, 2012 by Daniel Garris

Marvel's The Avengers grossed $6.34 million on Wednesday to lead the daily box office for a 13th consecutive day. Disney's blockbuster superhero film was down a sizable 25 percent from Tuesday, as wide releases in general experienced significant daily declines on Wednesday in part from Paramount's The Dictator entering the marketplace. In comparison to last Wednesday, the film was down 53 percent. The Avengers has grossed $395.81 million in 13 days and is set to clear the $400 million unadjusted domestic mark today, which will make it just the 13th film to ever reach that milestone. The Avengers is currently running 15.5 percent ahead of the pace of 2008's The Dark Knight, 67 percent ahead of the pace of 2002's Spider-Man and 110 percent ahead of the pace of 2008's Iron Man.

The Dictator debuted in second place on Wednesday with a modest $4.18 million. The R-rated comedy starring Sacha Baron Cohen wasn't able to generate an opening day rush-out of Cohen's fans, as the widely negative reception to 2009's Brüno is likely taking a toll on the start of The Dictator. As a result, The Dictator will need to depend more on word of mouth going forward. However, the fact that the film's midnight (and 9PM Tuesday) grosses of $600,000 represented 14.4 percent of Wednesday's total gross isn't a promising early sign for a film with an opening day gross of this size.

Warner's Dark Shadows was down one spot and a sharp 29 percent from Tuesday to place in third with $1.84 million. The latest collaboration between Johnny Depp and Tim Burton had been holding up fairly well through Tuesday, but clearly showed signs of slowing on Wednesday. Dark Shadows has grossed $36.45 million in six days, as it continues to perform below expectations. The film is currently running 63 percent ahead of the pace of 2005's Corpse Bride and 54 percent behind the pace of 2005's Charlie and the Chocolate Factory.

Select location counts for the weekend of May 18:

Battleship -- 3,690
What to Expect When You're Expecting -- 3,021
The Dictator -- 3,008

Marvel's The Avengers -- 4,249
Dark Shadows -- 3,755
The Hunger Games -- 2,064
The Lucky One -- 2,005
The Pirates! -- 1,840
Think Like a Man -- 1,722
The Five-Year Engagement -- 1,168
Chimpanzee -- 895
The Three Stooges -- 594
Safe -- 503

The Cabin in the Woods -- 448
The Raven -- 432
The Best Exotic Marigold Hotel -- 354
Girl in Progress -- 322
Bully -- 204
Salmon Fishing in the Yemen -- 134
The Artist -- 103
First Position -- 41
Where Do We Go Now? -- 12
Hysteria -- 5

Tags: Marvel's The Avengers, The Dictator, Dark Shadows

read all Daily analyses »


No comments were posted.

What do you think?