'The Avengers' Shatters Second-Weekend Record

on May 13, 2012 by Phil Contrino

With a weekend estimate of $103.163 million, Marvel's The Avengers will shatter the $75.6 million second-weekend record set by Avatar. The Avengers will be the first blockbuster to hit $100 million during its sophomore frame.

Dark Shadows took in a modest $9.270 million on Friday and $10.915 million on Saturday, which means that its weekend total won't even match what The Avengers did on Friday. Word-of-mouth is pretty lackluster: more than 68,000 Flixster users have combined to give the gothic comedy a 58% approval rating. The audience breakdown is 73% over 25/27% under 25 and 57% female/43% male.

The Best Exotic Marigold Hotel and Girl in Progress are both doing well in limited release. The Best Exotic Marigold Hotel grossed $665,000 on Friday and $1.075 million on Saturday, while Girl in Progress grossed $409,000 on Friday and $445,000 on Saturday. Expect Marigold to have a long, healthy domestic run. As for Girl in Progress, it's the second consecutive Pantelion release to debut in the top 10.

Domestic comparison data:

Jan. 1 - May 13, 2012: $3,666,570,000*
Jan. 1 - May 13, 2011: $3,227,000,000
Total Increase: $439,570,000, +13.6%*

May 11-13, 2012: $170,000,000*
May 13-15, 2011: $140,300,000
Total increase: $29,700,000, +21.2%*


Additional reporting by Daniel Garris.

Tags: Marvel's The Avengers, Dark Shadows, The Best Exotic Marigold Hotel

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