‘The Avengers’ Zooms Past $250 Million Mark

on May 10, 2012 by Daniel Garris
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Marvel's The Avengers grossed $13.61 million on Wednesday to continue to dominate the daily box office. In the process, Disney's ensemble superhero blockbuster surpassed the $250 million mark yesterday. The film reached the $250 million milestone in just six days, which was two days faster than the eight days it took previous record holder 2008's The Dark Knight to reach the milestone. The six-day total for The Avengers stands at $257.63 million, placing it 16.5 percent ahead of the pace of The Dark Knight, 79 percent ahead of 2002's Spider-Man and 112 percent ahead of 2008's Iron Man.

The Avengers fell 23 percent from Tuesday, which represented a reasonable first-Wednesday decline for a film of this size. However, due in part to its very strong Tuesday hold, The Avengers didn't hold up as well as other recent Marvel blockbusters did on their first Wednesday. First-Wednesday decline comparisons include 12 percent for Iron Man, 16 percent for 2007's Spider-Man 3 and 17 percent for 2010's Iron Man 2. With that said, the first Wednesday gross for The Avengers was still far stronger than the first Wednesday grosses for each of those films: 96 percent stronger than the $6.95 million gross of Iron Man 2, 103 percent stronger than the $6.72 million gross of Spider-Man 3 and 137 percent stronger than the $5.75 million gross of Iron Man. With those comparisons in mind, The Avengers looks to be an absolute lock to demolish the all-time largest second weekend record (currently held by Avatar with a second weekend take of $75.62 million).

In platform release, Fox Searchlight's The Best Exotic Marigold Hotel remained strong with $86,348 from 27 locations. That gave the John Madden directed film starring Judi Dench a per-location average of $3,198 for the day. The Best Exotic Marigold Hotel was down a slim 1 percent from Tuesday and has grossed $988,971 in six days. The film will be playing in 177 locations beginning on Friday.

Select location counts for the weekend of May 11:

Dark Shadows -- 3,755
Girl in Progress -- 322
The Best Exotic Marigold Hotel -- 177

The Avengers -- 4,349
The Pirates! Band of Misfits -- 3,079
The Lucky One -- 2,839
The Five-Year Engagement -- 2,559
The Hunger Games -- 2,531
Think Like a Man -- 2,052
The Raven -- 1,888
Safe -- 1,690
Chimpanzee -- 1,559
The Three Stooges -- 1,416
The Cabin in the Woods -- 1,029
The Artist -- 751
Mirror Mirror -- 607
21 Jump Street -- 589
American Reunion -- 510

Bully -- 263
Salmon Fishing in the Yemen -- 247
Footnote -- 91
Darling Companion -- 64
Sound of My Voice -- 46
Bernie -- 36
Dangerous Ishhq -- 25

Tags: Marvel's The Avengers, The Best Exotic Marigold Hotel
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