Universal's Snow White and the Huntsman was off to a better than expected first place start of $56.22 million this weekend. Expectations for the pricey adaptation starring Kristen Stewart, Chris Hemsworth and Charlize Theron had tended to range anywhere from $35 million to $50 million heading into the weekend. A key aspect of the film's success this weekend was its ability to go from being a potentially female skewing film to ultimately being a film with four-quadrant appeal. The audience breakdown for Snow White and the Huntsman skewed slightly towards female moviegoers (53 percent) and towards moviegoers 30 years and older (52 percent). Snow White and the Huntsman opened slightly larger than both the $54.59 million 3-day start of Sony's Men in Black 3 last weekend and the $55.10 million start of Fox's X-Men: First Class the same weekend last year.
Internationally Snow White and the Huntsman grossed $39.3 million from 45 foreign territories. That places the film's worldwide launch at $95.5 million. Key international grosses this weekend included $5.5 million in the United Kingdom, $4.4 million in Mexico, $3.8 million in Spain and $3.0 million in Korea.
Men in Black 3 fell one spot to second place with $28.08 million. The expensive sequel starring Will Smith held up reasonably well for a Memorial Day weekend release in its second weekend, as it was down 49 percent from last weekend's three-day start. It will be important for the film to continue holding up well going forward given its price tag. Men in Black 3 topped the $100 million domestic mark on Saturday (its ninth day of release) and has grossed $111.08 million through ten days of release. Men in Black 3 is currently running 7 percent ahead of the pace of 2009 Memorial Day weekend release Night at the Museum: Battle of the Smithsonian(which fell 55 percent in its second weekend of release).
Marvel's The Avengers grossed $20.49 million to place in third. That represented the fourth largest fifth weekend gross of all-time (behind just 2009's Avatar, 1997's Titanic and 1999's The Sixth Sense). Disney's blockbuster superhero film has grossed $552.95 million in 31 days of release. The film currently ranks as the third highest grossing unadjusted domestic release of all-time (it passed up 2008's The Dark Knight for third on Friday) and is currently $47.05 million away from reaching the $600 million domestic milestone. Internationally, The Avengers grossed $16.3 million from 54 territories this weekend. That brings the film's international total to $806.5 million and worldwide total to a mighty $1.359 billion.
The Best Exotic Marigold Hotel continued to hold up nicely this weekend. The modestly budgeted Fox Searchlight film starring Judi Dench took sixth place with $4.48 million. The film fell just 30 percent from last weekend's three-day frame and only added an additional 61 locations this weekend in the process. The Best Exotic Marigold Hotel has grossed $25.38 million in 31 days of domestic release. Internationally, the film has grossed $82.2 million to date, placing the film's worldwide total at an impressive $107.6 million.
For Greater Glory grossed $1.89 million to open in tenth place. The ARC Entertainment release starring Andy Garcia earned a per-location average of $2,491 from a semi-wide launch of 757 locations.
On the platform front, Moonrise Kingdom grossed $876,881 from just 16 locations. The Focus released Wes Anderson directed film earned a sizable per-location average of $54,805 for the frame and was up 68 percent over last weekend's three-day start (when it was playing in only 4 locations). The ten-day platform start for Moonrise Kingdom stands at $1.74 million. Moonrise Kingdom will expand into additional markets on Friday.
While it doesn't open domestically until Friday, Fox's Prometheus started its international run this weekend with $34.8 million from just 15 foreign markets. Key performances for the Ridley Scott directed 3D sci-fi film included $11.1 million in Russia, $10.1 million in the United Kingdom, $6.7 million in France and $1.7 million in Sweden. Prometheus will expand into additional international markets on Friday, including Australia and Korea.
Additional reporting by Shawn Robbins.