‘Brave’ Debuts Strong with $66.3 Million; ‘Vampire Hunter’ Manages only $16.3 Million

on June 25, 2012 by Daniel Garris

Disney's Brave was off to a strong first place start of $66.32 million this weekend. The latest 3D computer animated film from Pixar opened on the high end of its lofty pre-release expectations and registered the fourth largest unadjusted debut ever in the month of June. The opening weekend performance was in line with many of Pixar's other recent non-Toy Story 3 debuts, which have included $68.11 million for 2009's UP, $66.14 million for last year's Cars 2 and $63.09 million for 2008's WALL•E. Going forward, Brave will obviously hope to display holding power more along the lines of UP or WALL•E rather than along the lines of Cars 2 (which was unusually front-loaded for a Pixar film). Brave earned an A rating from CinemaScore this weekend, which is a good early sign for the film going forward. Internationally, Brave grossed $13.5 million from just 10 territories. That places the film's worldwide launch at $79.8 million.

Despite the new direct competition for family audiences from Brave, Madagascar 3: Europe's Most Wanted held up very nicely this weekend with a second place take of $19.71 million. The 3D computer animated sequel from Paramount and DreamWorks Animation fell a very solid 42 percent from last weekend. Madagascar 3 continues to hold up well thanks in part to the film being seen by many as the best film of the franchise. The 17-day total for Madagascar 3 stands at a stronger than expected $157.09 million, placing it 5.5 percent ahead of the pace of Cars 2. On the international front, Madagascar 3 grossed $30.1 million from 44 territories, placing the film's international haul at $208.4 million and worldwide total at $365.5 million.

Fox's Abraham Lincoln: Vampire Hunter opened in third with a modest $16.31 million. The fanboy-driven film directed by Timur Bekmambetov and produced by Bekmambetov and Tim Burton opened towards the lower end of expectations.  However, this weekend's debut was still disappointing when taking into account that the film will likely be front-loaded and the relative lack of competition for male-skewing films at the moment. Abraham Lincoln: Vampire Hunter opened 52 percent stronger than the $10.74 million opening weekend of 2009's 9 (the previous collaboration between Bekmambetov and Burton), though it should be noted that 9 opened on a Wednesday and in only 1,661 locations. Internationally, Abraham Lincoln: Vampire Hunter grossed $8.5 million from 17 markets, placing its worldwide total at $24.8 million. The film's international performance was driven by a $4.1 million start in Russia.

Fellow Fox release Prometheus claimed fourth place with $9.91 million. The Ridley Scott directed 3D sci-fi film was down a significant 52 percent from last weekend. After a strong opening weekend performance, Prometheus has failed to maintain momentum since, thanks in part to mixed word of mouth and the rush-out of the Alien fanbase. With that said, Prometheus is still performing solidly with its price tag in mind. The film crossed the $100 million mark on Friday (its 15th day of release) and has grossed $108.45 million in 17 days. Internationally, the film grossed $12.7 million from 61 markets. The international total for Prometheus stands at $153.2 million, placing the film's worldwide total at $261.7 million.

Seeking a Friend for the End of the World was a non-factor at the box office this weekend with a tenth place start of just $3.82 million. The low-budget Focus release starring Steve Carell and Keira Knightley opened below its already low pre-release expectations. Seeking a Friend for the End of the World easily generated the poorest debut ever for Carell as a leading actor. Carell will look to rebound in August when Sony's Hope Springs (also starring Meryl Streep and Tommy Lee Jones) hits theatres.

Focus had far better news with its expansion of Moonrise Kingdom. The Wes Anderson directed film took eleventh place with $3.39 million from just 395 locations, giving it a healthy per-location average of $8,593. Moonrise Kingdom has grossed $11.61 million through 31 days of limited release and this weekend's performance suggests that the film will be sticking around in theatres for quite a while.

On the platform front To Rome with Love opened with $361,359 from 5 locations in New York and Los Angeles. The Woody Allen directed film being released by Sony Pictures Classics earned a hefty per-location average of $72,272 for the frame. To Rome with Love did open a bit softer than last year's Midnight in Paris, though that result was also widely expected. Last year Midnight in Paris debuted with $599,003 from 6 locations (for a per-location average of $99,834). To Rome with Love will expand into additional locations on Friday.


Tags: To Rome with Love, Moonrise Kingdom, Seeking a Friend for the End of the World, Prometheus, Abraham Lincoln: Vampire Hunter, Madagascar 3: Europe's Most Wanted, Brave

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