Brave’ Leads Monday with $8.95 Million

on June 26, 2012 by Daniel Garris

Disney's Brave continued to lead the daily box office with absolute ease on Monday as it grossed $8.95 million for the day. The big-budget 3D computer animated film from Pixar fell 50 percent from Sunday's performance. Brave has grossed $75.27 million through four days of release, as the film continues to perform in line with the higher end of pre-release expectations. Brave is currently running 4.5 percent ahead of the $72.00 million four-day start of 2008's WALL•E (which didn't have the advantage of higher priced 3D admissions). In comparison, WALL•E fell 50 percent on its first Monday to gross $8.91 million.

Fellow computer animated film Madagascar 3: Europe's Most Wanted placed in second with $3.06 million. The 3D sequel from Paramount and DreamWorks Animation fell 47 percent from Sunday and just 30 percent from last Monday. Madagascar 3 continues to hold up well, especially when taking into account the added competition from Brave since Friday. With an 18-day start of $160.15 million, Madagascar 3 continues to outpace expectations.

Fox's Abraham Lincoln: Vampire Hunter took third place for the day with $1.90 million. The collaboration between director/producer Timur Bekmambetov and producer Tim Burton fell 57 percent from Sunday. The film has grossed a modest $18.21 million through four days of release, which is towards the lower end of pre-release expectations. Given the fanboy driven nature of the film, it is likely that Abraham Lincoln: Vampire Hunter won't hold up very well going forward.

Marvel's The Avengers is now on the brink of reaching the $600 million domestic milestone. After grossing $0.96 million for seventh place on Monday, Disney's blockbuster superhero film has grossed a mighty $599.39 million to date. That means that The Avengers is set to surpass the $600 million mark today, which will make it just the third film ever to do so (after 1997's Titanic and 2009's Avatar).


Tags: Marvel's The Avengers, Abraham Lincoln: Vampire Hunter, Madagascar 3: Europe's Most Wanted, Brave

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