‘Brave’ Surpasses $90 Million Mark on Wednesday

on June 28, 2012 by Daniel Garris

Disney's Brave took in $6.83 million on Wednesday to lead the daily box office for a sixth consecutive day. The latest 3D computer animated film from Pixar was down 23 percent from Tuesday. In general, Wednesday declines returned to the typical 2012 standards yesterday, after daily declines each of the past two Wednesdays were softened by being surrounded by Tuesday and Thursday NBA Finals games. Brave topped the $90 million mark yesterday and is set to zoom past the $100 million mark on Friday. Brave has grossed $91.03 million in six days, placing it 5.5 percent ahead of the $86.31 million six-day start of 2008's WALL•E. In comparison, WALL•E fell 12 percent on its first Wednesday to gross $6.71 million.

Madagascar 3: Europe's Most Wanted held steady in second place with $2.42 million. The 3D computer animated sequel from Paramount and DreamWorks Animation was down 24 percent from Tuesday and down 46 percent from last Wednesday. Madagascar 3 continues to exceed expectations with a 20-day take of $165.78 million. That places the film 7 percent ahead of the pace of last year's Cars 2.

Fox's Abraham Lincoln: Vampire Hunter grossed $1.48 million to remain in third. After a nice hold on Tuesday, the collaboration between director/producer Timur Bekmambetov and producer Tim Burton was down a sharp 27 percent on Wednesday. Abraham Lincoln: Vampire Hunter has grossed $21.72 million in six days, which is towards the lower end of expectations and places it 38 percent ahead of the $15.74 million six-day start of 2009's 9.

Select location counts for the weekend of June 29:

Ted -- 3,239
Magic Mike -- 2,930
Madea's Witness Protection -- 2,161
People Like Us -- 2,055

Brave -- 4,164
Madagascar 3 -- 3,715
Abraham Lincoln: Vampire Hunter -- 3,109
Rock of Ages -- 2,405
That's My Boy -- 2,363
Snow White and the Huntsman -- 2,337
Prometheus -- 1,951
Men in Black 3 -- 1,902
Marvel's The Avengers -- 1,757
Seeking a Friend -- 1,608
Moonrise Kingdom -- 854
The Best Exotic Marigold Hotel -- 534

Safety Not Guaranteed -- 164
The Intouchables -- 68
To Rome with Love -- 29
Beasts of the Southern Wild -- 4

Tags: Abraham Lincoln: Vampire Hunter, Madagascar 3: Europe's Most Wanted, Brave

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