‘Madagascar 3’ Leads Thursday with $4.44 Million

on June 22, 2012 by Daniel Garris

Madagascar 3: Europe's Most Wanted continued to lead the daily box office on Thursday by grossing $4.44 million. The 3D computer animated sequel from Paramount and DreamWorks Animation has led the daily box office for 13 consecutive days, but will see that streak end today with Disney's Brave entering the marketplace. Madagascar 3 was down a slim 1 percent from Wednesday and down 18 percent from last Thursday. For the week, Madagascar 3 easily led the way with a weekly take of $52.42 million. That was down 38 percent from the film's opening week performance and places the film's two-week total at a stronger than expected $137.37 million.

Fox's Prometheus held steady in second place with $1.92 million. The Ridley Scott directed sci-fi film took another hit from the NBA Finals yesterday, as it was down 12 percent from Wednesday and down 42 percent from last Thursday. Prometheus placed in second for the week with $29.89 million, but was down a sizable 56 percent from its opening weekend performance in the processes. With that said, the two-week total for Prometheus stands at a very solid $98.55 million and the film will surpass the $100 million milestone today.

Warner's Rock of Ages didn't hold up especially well on Thursday, but will still able to leap over Sony's That's My Boy to claim fourth place with $1.40 million. The rock musical featuring Tom Cruise fell 9 percent from Wednesday. For the week, Rock of Ages grossed a disappointing $20.76 million, which was ranked the film in third for the frame. Rock of Ages is currently running 52.5 percent softer than 2007's Hairspray.

That's My Boy fell one spot and a sharp 18 percent to claim fifth with $1.32 million. After a very disappointing start over the weekend, the R-rated Adam Sandler comedy doesn't look like it will be able to generate good holding power either based on its holds during the midweek. That's My Boy took fourth place this weekend with a disappointing seven-day start of $20.28 million. That was 30 percent softer than the already soft one-week start of last year's Jack and Jill.

Tags: That's My Boy, Rock of Ages, Prometheus, Madagascar 3: Europe's Most Wanted

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