Madagascar 3: Europe's Most Wanted grossed $4.51 million on Wednesday. The 3D computer animated sequel from Paramount and DreamWorks has now led the daily box office for twelve consecutive days. Madagascar 3 fell 10 percent from Tuesday and a slim 22 percent from last Wednesday. In general, Wednesday's holds were helped out from there being no NBA Finals game in between Tuesday's Game 4 and tonight's Game 5. Madagascar 3 has grossed a stronger than expected $132.93 million in 13 days, making it the highest grossing film of June thus far. The film continues to display solid holding power, though it is likely to take a significant hit from Disney's Brave over the upcoming weekend.
Fox's Prometheus held steady in second place with $2.19 million. The Ridley Scott directed 3D sci-fi film fell 13 percent from Tuesday and down 46 percent from last Wednesday. Prometheus has grossed a solid $96.62 million in 13 days and is set to surpass the $100 million milestone on Friday. The film is currently running 9 percent behind the pace of last year's X-Men: First Class.
New releases Sony's That's My Boy and Warner's Rock of Ages continued to struggle on Wednesday. That's My Boy was down 16 percent from Tuesday to remain in fourth with $1.60 million, while Rock of Ages was down 14 percent to follow closely behind in fifth with $1.54 million. Both films are off to very disappointing six-day starts, with That's My Boy having grossed $18.96 million and Rock of Ages having grossed $19.36 million, as fans of Adam Sandler and Tom Cruise are largely rejecting both films.
Select location counts for the weekend of June 22:
Brave -- 4,164
Abraham Lincoln: Vampire Hunter -- 3,106
Seeking a Friend for the End of the World -- 1,618
Madagascar 3 -- 3,920
Rock of Ages -- 3,470
That's My Boy -- 3,030
Snow White and the Huntsman -- 2,914
Prometheus -- 2,858
Men in Black 3 -- 2,462
The Avengers -- 2,230
The Best Exotic Marigold Hotel -- 741
Moonrise Kingdom -- 394
Bernie -- 220
Hysteria -- 136
Safety Not Guaranteed -- 128
The Intouchables -- 74
Lola Versus -- 50
To Rome with Love -- 5