Prometheus' $21.4 million haul on Friday is higher than Madagascar 3's $20.5 million, but Madagascar 3 will win the weekend since families are bound to rush out to Saturday matinees.
Word-of-mouth is very healthy for Madagascar 3 thanks to a combined 84% approval rating from nearly 40,000 Flixster users and an A from CinemaScore. The age/sex breakdown is 54% under 25/46% over 25 and 56% female/44% male.
Prometheus boasts a 75% combined approval rating from nearly 73,000 Flixster users.
Additional reporting by Daniel Garris.