'Snow White and the Huntsman' Beats Expectations in #1 Debut; 'MIB 3' Posts Solid Hold

on June 03, 2012 by Shawn Robbins
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Snow White and the Huntsman managed to snap Universal's losing streak this weekend with an estimated $56.3 million debut, including $20.6 million on Friday and $21.3 million on Saturday. The studio reports that 53% of the audience was female and 47% male. 52% of that audience were age 30 and older, with 48% being under 30. The film's reported Cinema Score was a "B". With 74% out of over 142,000 Flixster users anticipating and/or approving of the film, word of mouth appears to be moderate at best.

Men In Black III held considerably well with an estimated $29.3 million, down just 46.3% from last week's opening frame. That bests the second weekend drops of 2010's Prince of Persia: The Sands of Time (53.4%) and 2009's Night at the Museum: Battle of the Smithsonian (55%) -- both of which also opened on the Friday before Memorial Day.  The Will Smith sequel pulled $8.3 million on Friday and $12.6 million on Saturday.

On Friday, Marvel's The Avengers overtook The Dark Knight ($533.4 million) for third place on the all-time domestic chart.  With an estimated $20.3 million over the weekend, the film is just the fourth ever to top $20 million on its fifth weekend (Avatar, Titanic, and The Sixth Sense being the previous three).

For Greater Glory opened to an estimated $1.8 million from 757 locations in its limited run debut over the weekend.

Piranha 3DD pulled an estimated $179,000 from 86 locations in its opening.

Hardflip debuted to an estimated $55,455 at 22 locations.

Tags: Snow White and the Huntsman, Men in Black 3, Marvel's The Avengers
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