'Ice Age: Continental Drift' Melts in Top Spot; 'Amazing Spider-Man' Hangs In At #2

on July 15, 2012 by Shawn Robbins
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Ice Age: Continental Drift debuted atop the box office over the weekend, albeit somewhat below non-studio expectations.  With $16.5 million on Friday and $16.7 million on Saturday, the animation four-quel has an estimated $46.0 million in the bank after three days.  While that slightly bests Fox's predictions coming into the weekend, it represents the lowest opening weekend of the franchise.  The original Ice Age opened to $46.3 million way back in 2002 and with no 3D price advantage.

Fox reports that 51% of the audience is female (49% male), while there is an even 50-50 split between those under and over the age of 25.  65% of over 29,500 Flixster voters are supporting the film -- well short of the current 80% approval rating of Madagascar 3 and 82% of Brave.  It can be argued, however, that the presence of those two films in the market played a role in softening upfront demand for the latest Ice Age flick.  With no direct competition for family crowds left this summer, the film should enjoy healthy legs on top of its more impressive overseas performance.

Sony's The Amazing Spider-Man held up considerably well in its second frame, grossing an estimated $10.3 million on Friday and $14 million on Saturday for a $35 million sophomore weekend.  The superhero reboot could best the second weekend drop of 2007's Transformers (which softened by 47.5%) if estimates hold.  Where it goes after this week is somewhat up in the air with next Friday's release of The Dark Knight Rises looming.

Oliver Stone's Savages dropped 45% to $8.735 million in its second weekend, including $2.7 million on Friday and $3.6 million on Saturday.

Paramount's Katy Perry: Part of Me fell by 48% to $3.735 million.  The concept pic pulled $1.3 million on Friday and $1.35 million on Saturday.

Additional reporting by Daniel Garris

Tags: Ice Age: Continental Drift, The Amazing Spider-Man
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