‘Ice Age: Continental Drift’ Solid Domestically, Massive Internationally

on July 16, 2012 by Daniel Garris
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Fox's Ice Age: Continental Drift led the way this weekend with $46.63 million. As far as domestic results go, the film didn't light the box office on fire by the lofty standards for 3D computer animated fare. However, the bigger picture continues to be a very different story as the computer animated sequel continued to generate massive business internationally (more on that later). Domestically, Continental Drift was able to outpace the $41.69 million opening weekend of 2009's Ice Age: Dawn of the Dinosaurs, though it should also be noted that the opening weekend take of Dawn of the Dinosaurs was deflated from opening on a Wednesday.

Some of the potential thunder of Ice Age: Continental Drift may have been stolen by opening so closely to the debuts of Paramount's Madagascar 3 and Disney's Brave, which opened with $60.32 million and $66.32 million respectively during June. It should also be noted that Continental Drift was produced for significantly less than each of those films. Continental Drift showed clear four-quadrant appeal as it skewed slightly towards female moviegoers (51 percent) and was even split between moviegoers over 25 and moviegoers under 25. The film will hope to hold up well going forward thanks in part to the limited amount of new family options entering the marketplace the rest of the summer. The fact that the film registered an opening weekend to Friday ratio of 2.79 to 1 is also an encouraging sign going forward for a family film opening in July.

As mentioned, Ice Age: Continental Drift continued to be especially strong internationally. The film grossed $97.6 million from 64 international markets. The three-week total for Continental Drift now stands at $339.2 million, which already places the film's worldwide total at $385.8 million. Key grosses this weekend included debuts of $17.0 million in Russia and $8.6 million in the United Kingdom and holdover grosses of $12.6 million in Germany, $7.4 million in France, $5.3 million in Brazil and $4.7 million in Mexico.

The weekend's other big story was the very solid second weekend hold of Sony's The Amazing Spider-Man. On the heels of so-so midweek holds, the 3D superhero reboot regained momentum over the weekend with a second place take of $34.63 million. That represented a 44 percent slide from last weekend's opening weekend take. In comparison, 2007's Transformers fell 47 percent to gross $37.03 million in its second weekend, while 2008's Hancock fell 49 percent to gross $32.08 million. Good word of mouth, the reboot factor and moviegoers wanting to catch the film before the launch of Warner's The Dark Knight Rises all contributed to this weekend's hold.

The Amazing Spider-Man has grossed $200.50 million through thirteen days of release (making it the fifth release of the year to reach the $200 million milestone). That places the film 10.5 percent behind the pace of Transformers and 19 percent ahead of the pace of Hancock. The comparison to Hancock could prove to be especially important given that it opened just over two weeks before The Dark Knight. Internationally The Amazing Spider-Man grossed $67.4 million this weekend. That brings the film's international total to $321.5 million and worldwide total to $522.0 million.

Universal's Ted held up quite nicely this weekend with a third place performance of $22.41 million. The break-out comedy directed by Seth MacFarlane and starring Mark Wahlberg fell just 30 percent from last weekend, which was by far the best hold of the weekend for a film in at least 2,000 locations. Ted continues to strengthen its claim as the surprise film of the summer as it has now grossed a very impressive $159.26 million in 17 days. Before much longer Ted will zoom past the $183.14 million final gross of 2007's The Simpsons Movie. Internationally, Ted grossed $9.7 million from just 4 foreign territories this weekend. The early international total for Ted stands at $31.3 million, placing its worldwide total at $190.6 million.

Disney's Brave claimed fourth place with $11.16 million. The computer animated film from Pixar fell 43 percent from last weekend, which represented a respectable hold, especially given the new direct competition from Ice Age: Continental Drift. With a 24-day take of $196.06 million, Brave is now just $3.94 million away from reaching the $200 million domestic milestone. Internationally, Brave grossed $6.5 million from 17 territories this weekend. That brings the film's international total to $46.8 million and worldwide haul to $242.9 million.

Additional reporting by Shawn Robbins.

Tags: Brave, Ted (2012), The Amazing Spider-Man, Ice Age: Continental Drift
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