Six-Day Start of $137.0 Million for ‘The Amazing Spider-Man’

on July 09, 2012 by Daniel Garris

Sony's The Amazing Spider-Man took first place over the weekend with $62.00 million. The 3D superhero franchise reboot grossed a very solid $137.00 million through its first six days of release (with $850,000 of that total technically coming from pre-midnight Canada screenings on Monday night). It should be noted that the weekend total for The Amazing Spider-Man did end up being over-estimated by a significant $3.0 million yesterday. The Amazing Spider-Man surpassed the $100 million mark on Saturday, its fifth day of release.

Compared to past Independence Day weekend releases, the six-day start for The Amazing Spider-Man was 24 percent softer than the $180.07 million six-day start of 2004's Spider-Man 2 and 12 percent softer than the $155.41 million start of 2007's Transformers. The Amazing Spider-Man did open 40 percent stronger than the $97.58 million six-day start of 2006's Superman Returns and 22 percent stronger than the $112.36 million six-day start of 2008's Hancock. With these past comparisons in mind and the film showing some early signs of front-loading for a midweek Independence Day weekend release, The Amazing Spider-Man could be headed for a final domestic gross somewhere in the area of $250 million to $280 million.

3D screenings were responsible for 44 percent of the grosses for The Amazing Spider-Man, with IMAX screenings being included in that total and accounting for 10 percent of overall grosses ($14.3 million). Non-family audiences made up 75 percent of the film's overall audience, while family audiences accounted for 25 percent. The non-family audience breakdown for The Amazing Spider-Man skewed towards male moviegoers (58 percent) and moviegoers 25 and older (54 percent). Internationally, The Amazing Spider-Man has grossed $200.2 million through 1 1/2 weeks of release. That places the film's current worldwide total at $337.3 million. It is widely expected that The Amazing Spider-Man will perform relatively stronger internationally than domestically going forward.

Universal's Ted was the weekend's top alternative to Spider-Man. The break-out comedy directed by Seth MacFarlane and starring Mark Wahlberg placed in second with $32.20 million. Ted was down a very solid 41 percent from last weekend's stronger than expected debut and has now grossed an excellent $119.85 million through ten days of release. Ted is currently running 54 percent stronger than 2010's Grown Ups and just 6 percent behind the pace of 2007's The Simpsons Movie. Ted reached the $100 million domestic milestone on Saturday (its ninth day of release) and has a very strong chance of surpassing the $200 million milestone by the end of its run. Internationally, Ted has grossed $15.0 million from just Australia and Taiwan thus far. That places the film's worldwide total at $134.8 million.

Disney's Brave held steady in third with $19.61 million. The latest computer animated blockbuster from Pixar fell 42 percent from last weekend. Brave has grossed $173.97 million through 17 days of release. The film could take a significant hit next weekend from Fox's domestic release of Ice Age: Continental Drift, though Brave will be zooming past the $200 million milestone before too much longer nonetheless. Brave grossed just $4.2 million internationally this weekend from 13 territories, as the bulk of the film's international launch has yet to begin. Brave has grossed $36.6 million internationally to date, placing the film's worldwide total at $210.6 million.

Savages debuted in fourth place with $16.02 million. The Oliver Stone directed film from Universal exceeded pre-release expectations, but at the same time the opening weekend performance wasn't out of this world when considering the film's $45 million production budget. With that in mind, Savages will need to hold up well going forward domestically and perform well internationally (the film will be rolled out slowly internationally beginning next weekend). Holding up well domestically may be easier said than done though given the film's C+ rating on CinemaScore. The audience breakdown for Savages skewed slightly towards female moviegoers (51 percent) and towards moviegoers 30 years and older (61 percent).

Fellow new release Katy Perry: Part of Me 3D made less of an impact this weekend, as the 3D concert documentary opened in eighth place with a modest $7.14 million. With an additional $3.10 million on Thursday, Katy Perry: Part of Me grossed $10.24 million in its first four days of release. Compared to past concert documentaries Katy Perry: Part of Me couldn't come close to matching the $29.51 million opening weekend take 2011's Justin Bieber: Never Say Never. Instead, the film opened a bit softer than the $12.51 million three-day start of 2009's Jonas Brothers: The 3D Concert Experience.

On the positive side of things, Katy Perry: Part of Me carried a production budget of only $12 million and could hold up better than previous concert documentaries given its potential for relatively stronger midweek summer business. The film's audience breakdown skewed very heavily towards both female moviegoers (81 percent) and moviegoers 25 and under (72 percent). Internationally, Katy Perry: Part of Me grossed $2.3 million from the United Kingdom, Australia and New Zealand this weekend, placing the film's worldwide start at $12.5 million.

Warner's Magic Mike and Lionsgate's Madea's Witness Protection both experienced significant second weekend declines, but both films continued to perform well in the bigger picture. Magic Mike fell 60 percent to place in fifth with $15.64 million, while Madea's Witness Protection also fell 60 percent to take sixth place with $10.18 million. Respective ten-day grosses stand at a strong $72.83 million for the low-budget Magic Mike and at a solid $45.82 million for the modestly budgeted Madea's Witness Protection. Magic Mike is currently running 14 percent behind the pace of this year's The Vow. Madea's Witness Protection is currently running 12 percent stronger than 2011's Madea's Big Happy Family.

Additional reporting by Shawn Robbins.

Tags: Madea's Witness Protection, Magic Mike, Katy Perry: Part of Me 3D, Savages, Brave, Ted, The Amazing Spider-Man

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