‘Ted’ Stays Strong on Monday with $8.73 Million

on July 03, 2012 by Daniel Garris

Universal's Ted grossed $8.73 million on Monday to lead the daily box office for a fourth consecutive day. The Seth MacFarlane directed R-rated comedy starring Mark Wahlberg fell a very healthy 45 percent from Sunday, as Monday's grosses in general were helped by the proximity to the Independence Day holiday. With the release of Sony's The Amazing Spider-Man today, Ted will obviously fall to second place beginning today, but given its performance thus far Ted is set to remain a major factor at the box office over the holiday and into the upcoming weekend. Ted has grossed a stronger than expected $63.14 million in four days, placing it an impressive 38 percent ahead of the pace of 2010's Grown Ups.

The Amazing Spider-Man was off to a solid estimated midnight start of $7.5 million (which will be counted towards Tuesday's opening day performance). While that number isn't earth-shattering for a high-profile midnight start in the middle of summer, it was also in the same neighborhood as the $8.80 million pre-midnight gross of 2007's Transformers and the $6.84 million pre-midnight gross of 2008's Hancock. Check back throughout the week for further updates on the box office progress of The Amazing Spider-Man.

Turning back towards Monday, Disney's Brave placed in second for the day with $5.39 million. The computer animated film from Pixar was down 48 percent from Sunday and down a respectable 40 percent from last Monday. Brave has grossed $137.16 million through eleven days of release, which is towards the higher end of expectations and places the film 4 percent ahead of the pace of 2008's WALL•E.

After being very front-loaded over the weekend, Warner's Magic Mike stabilized nicely on Monday by falling just 40 percent from Sunday. With Magic Mike skewing very heavily towards female moviegoers, it is highly likely that the film will continue to perform relatively stronger from Monday through Friday and relatively weaker on Saturdays and Sundays going forward. Magic Mike has grossed a better than expected $44.15 million through just four days, which is even more impressive when taking into account the film's small price-tag. Magic Mike is currently running just 1 percent behind the pace of fellow Channing Tatum vehicle The Vow.

Not holding up anywhere near as well was Tyler Perry's Madea's Witness Protection. The latest Tyler Perry film from Lionsgate was down 59 percent from Sunday, which represented the day's poorest daily hold among wide releases. As is typically the case for Perry's films, it already appears likely that Madea's Witness Protection will be very front-loaded towards its opening weekend performance. With that said, Madea's Witness Protection has grossed a very solid $27.76 million in four days, placing it 2 percent ahead of the pace of last year's Madea's Big Happy Family.

Tags: Tyler Perry's Madea's Witness Protection, Magic Mike, Brave, The Amazing Spider-Man, Ted

read all Daily analyses »


No comments were posted.

What do you think?