Sony's The Amazing Spider-Man grossed $23.34 million on Wednesday to easily remain in first place. However, the 3D superhero franchise reboot was down a significant 33 percent from Tuesday's stronger than expected start. It should be noted that daily holds for wide releases in general yesterday were noticeably weaker than they were when Independence Day last fell on a Wednesday back in 2007. With that in mind, it is possible that today's holds in general could in turn be stronger than they were the Thursday after Independence Day in 2007.
Sony is also reporting that The Amazing Spider-Man grossed an additional $850,000 from pre-Midnight preview grosses on Monday, which weren't originally reported yesterday and are officially being separated from Tuesday's opening day performance. If factoring in the additional grosses, the film fell 35 percent on Wednesday.
In comparison, 2007's Transformers increased 4 percent on its first Wednesday (and was down just 21 percent when adding its Monday night preview grosses on top of its opening day Tuesday gross) to gross $29.07 million. 2004's Spider-Man 2 fell 41 percent to gross $23.81 million on its second day of release (a Thursday), but didn't have the advantage of Independence Day falling on its second day of release.
Even with Wednesday's slide, The Amazing Spider-Man has still grossed a very solid $59.20 million in its first two days. That places the film 10 percent behind the $65.73 million 2+ day start of Transformers and 8 percent behind the $64.26 million two-day start of Spider-Man 2. Check back throughout the week for further updates on the progress of The Amazing Spider-Man.
Universal's Ted remained the top alternative to Spider-Man on Wednesday with a daily take of $8.02 million. The Seth MacFarlane directed R-rated comedy starring Mark Wahlberg fell 5 percent from Tuesday. Ted has grossed $79.61 million in six days, as it continues to exceed expectations in a very big way and is currently running an impressive 46 percent stronger than the $54.49 million six-day start of 2010's Grown Ups.
After stabilizing nicely over the previous three days, Warner's Magic Mike fell one spot and a massive 45 percent from Tuesday to finish in fifth with an estimated $3.00 million. Meanwhile, Lionsgate's Madea's Witness Protection was up a surprisingly strong 18 percent from Tuesday to move up one spot into fourth place for the day with $3.12 million. Respective six-day starts stand at a terrific $52.61 million for Magic Mike and at a solid $33.53 million for Madea's Witness Protection.
Please note that because of the holiday, some of Wednesday's grosses are technically studio estimates.
Select Location Counts for the Weekend of July 6:
The Amazing Spider-Man -- 4,318
Katy Perry: Part of Me -- 2,730
Savages -- 2,627
To Rome with Love -- 806
Brave -- 3,891
Ted -- 3,254
Magic Mike -- 3,120
Madagascar 3 -- 2,861
Madea's Witness Protection -- 2,161
People Like Us -- 2,055
Abraham Lincoln: Vampire Hunter -- 1,657
Snow White and the Huntsman -- 1,138
Marvel's The Avengers -- 1,125
Prometheus -- 1,105
Moonrise Kingdom -- 884
Men in Black 3 -- 879
Rock of Ages -- 701
That's My Boy -- 400
The Best Exotic Marigold Hotel -- 359
Safety Not Guaranteed -- 109
Your Sister's Sister -- 95
Seeking a Friend -- 88
The Intouchables -- 60
Beasts of the Southern Wild -- 19