Sony's The Amazing Spider-Man took in $15.81 million on Thursday to easily claim first place for a third consecutive day. However, the 3D superhero franchise reboot did fall 32 percent from Wednesday's Independence Day performance, marking the second straight significant daily decline for the film after Tuesday's stronger than expected opening day performance. It appears clear that there was a rush-out of Spider-Man fans on opening day, so it will be especially important for the film to begin to stabilize over the weekend.
In comparison, 2007's Transformers fell a slightly larger 34 percent to gross $19.18 million on its first Thursday, though it was also coming off of a much stronger Wednesday hold than that of The Amazing Spider-Man. 2004's Spider-Man 2 increased 36 percent on its third day of release (a Friday) to gross $32.45 million. Through three days of release, The Amazing Spider-Man has grossed a very solid $75.02 million. That places the film 12 percent behind the $84.90 million 3+ day start of Transformers and 22 percent behind the $96.71 million three-day start of 2004's Spider-Man 2. The Amazing Spider-Man is running 55 percent stronger than the $48.38 million three-day start of 2006's Superman Returns. Check back throughout the weekend for further updates on the progress of The Amazing Spider-Man.
Universal's Ted rounded out its first week in theatres with a second place take of $8.03 million. The Seth MacFarlane directed R-rated comedy starring Mark Wahlberg was essentially unchanged from Wednesday's performance, which represented one Thursday's stronger daily holds among wide releases. Ted was the week's top film with a stronger than expected seven-day start of $87.65 million. The film is currently running an impressive 50 percent stronger than the $58.58 million seven-day start of 2010's Grown Ups.
Disney's Brave held steady in third with $4.999 million. The 3D computer animated film from Pixar fell 22 percent from Wednesday and 25 percent from last Thursday. Brave finished in fourth place for the week with a weekly take of $56.68 million. That was down a solid 42 percent from the film's opening week performance and places the film's two-week total at $154.36 million. Brave is currently running 7 percent ahead of the pace of 2008's WALL•E.
Paramount's Katy Perry: Part of Me 3D opened in fifth place with $3.10 million. The 3D concert documentary was off to a modest start on Thursday and may very well have a tough time building momentum over the weekend given its younger female target audience. However, it is also possible that the film could post strong midweek holds after the weekend.