‘The Dark Knight Rises’ Tops Lackluster Openers with Ease

on July 30, 2012 by Daniel Garris
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Warner's The Dark Knight Rises continued to lead the box office with ease this weekend with a second weekend take of $62.10 million. The third installment of Christopher Nolan's superhero trilogy did fall a sharp 61 percent from last weekend, due in part to last weekend's strong midnight figures on opening day. Going up against the Opening Ceremony of the 2012 Summer Olympics certainly didn't help the film (or the rest of the marketplace) on Friday either. In comparison, 2008's The Dark Knight fell 53 percent to gross $75.17 million in its second weekend of release. Despite the weaker second weekend performance, The Dark Knight Rises still claimed the eighth largest unadjusted second weekend gross of all-time. Furthermore, the film showed signs of stabilizing as the weekend went on by generating a weekend to Friday ratio of 3.50 to 1. That is likely good news for The Dark Knight Rises going forward.

The Dark Knight Rises has grossed a massive $287.11 million through ten days of domestic release. The film is currently running 8.5 percent behind the $313.78 million ten-day start of The Dark Knight. IMAX grosses were responsible for $8.99 million (14.5 percent) of this weekend's gross. To date, the film has grossed $37.71 million in IMAX, which is responsible for 13.1 percent of the film's total domestic gross.

Internationally, The Dark Knight Rises grossed $126.2 million from 57 foreign markets this weekend. That places the film's international total at $252.0 million and worldwide haul at $539.1 million. Key international debuts included $11.4 million in France, $11.3 million in Germany, $9.6 million in Mexico, $8.3 million in Russia, $6.8 million in Brazil and $5.8 million in Japan. Key holdover grosses included $11.3 million in the United Kingdom, $7.6 million in Australia and $6.9 million in Korea.

Ice Age: Continental Drift placed in a distant second with $13.35 million. The fourth installment of the computer animated franchise from Fox fell a solid 35 percent from last weekend. Continental Drift has now grossed $114.90 million through 17 days of domestic release, placing it 18 percent behind the $139.73 million 17-day start of 2009's Ice Age: Dawn of the Dinosaurs. While the film isn't setting the domestic box office on fire by the lofty standards placed upon computer animated fare, it is continuing to set the international box office on fire. Continental Drift grossed $50.7 million from 69 foreign markets this weekend. That brings the film's international total to $516.3 million and worldwide haul to $631.2 million.

It was a far different story for fellow Fox release The Watch this weekend. The R-rated comedy starring Ben Stiller, Vince Vaughn and Jonah Hill opened in third place with a disappointing $12.75 million. Stiller has seen his drawing power decrease in recent years when it comes to non-family films, with The Watch only furthering the trend. Meanwhile, moviegoers who generally liked this year's 21 Jump Street, ultimately weren't interested in watching The Watch for Hill either. The opening weekend take of The Watch ended up being very similar to the disappointing $13.45 million opening weekend take of That's My Boy back in June. While it isn't normally the case in summer months, audiences are clearly being much more selective when it comes to attending comedies this summer. The Watch only generated a C+ rating on CinemaScore, so don't expect the film to stick around for long.

Opening in a far less disappointing, but still soft, fourth place was Lionsgate's Step Up Revolution. The fourth installment of the dance franchise (and first being distributed by Lionsgate instead of Disney) grossed $11.73 million, which was towards the lower end of expectations. Despite generating strong levels of online discussion as it neared its release, Step Up Revolution ultimately delivered the softest debut of the franchise. The film opened 26 percent softer than the $15.81 million start of 2010's Step Up 3D. With an opening weekend to Friday ratio of just 2.38 to 1, Step Up Revolution was quite front-loaded towards Friday, which has been commonplace for the franchise in the past. Step Up Revolution did register a B+ rating on CinemaScore and will hope to hold up well going forward, especially during the weekdays.

Tags: Step Up Revolution, The Watch, Ice Age: Continental Drift, The Dark Knight Rises
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