‘The Bourne Legacy’ Outpaces ‘The Campaign

on August 11, 2012 by Daniel Garris
Print

The Bourne Legacy led the way on Friday with an estimated opening day take of $14.0 million. The fourth installment of Universal's action thriller franchise (and first starring Jeremy Renner instead of Matt Damon) is on course to gross $40.0 million this weekend. That performance would be towards the higher end of pre-release expectations, as the film wasn't expected to be anywhere near as strong out of the gate as either 2007's The Bourne Ultimatum ($69.28 million) or 2004's The Bourne Supremacy ($52.52 million) given the re-launch nature of The Bourne Legacy. With Lionsgate's The Expendables 2 opening next weekend, it was especially important for The Bourne Legacy to get off to a good start this weekend.

Warner's The Campaign was off to a solid second place start on Friday with an estimated $10.25 million. The R-rated comedy starring Will Ferrell and Zach Galifianakis is on pace for an opening weekend take of $28.0 million. That would be a bit softer than the respective starts of 2010's The Other Guys ($35.54 million) and 2010's Due Date ($32.69 million), but would still be very respectable given that political comedies are historically tough sells at the box office and that comedies in general (with the obvious exception of Universal's Ted) have under-performed this summer.

Fellow Warner Bros. release The Dark Knight Rises saw its 21-day first place run end with a third place estimated gross of $5.63 million on Friday. That was down 45 percent from last Friday, which was a reasonable hold given the amount of new product that entered the marketplace this weekend. The Dark Knight Rises is on track to gross $20.0 million this weekend, which would bring the film's 24-day total to $390.6 million.

After a nice Thursday hold, Sony's Hope Springs continued to build up momentum on Friday with an estimated $4.7 million to place in fourth. The romantic comedy starring Meryl Streep, Tommy Lee Jones and Steve Carell looks to gross $15.0 million over the weekend, which would place the film's five-day start at an encouraging $19.5 million. With Hope Springs expected to skew very heavily towards older moviegoers, the odds are very good that the film will hold up well throughout the month of August.

Additional reporting by Phil Contrino.

Tags: Hope Springs, The Dark Knight Rises, The Campaign, The Bourne Legacy
Print

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?