‘The Expendables 2’ Remains #1 During Slow Frame

on August 27, 2012 by Daniel Garris
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As was widely expected, The Expendables 2 remained in first place this weekend with $13.42 million. The ensemble action sequel fell 53 percent from last weekend. In comparison, 2010's The Expendables fell 51 percent in its second weekend to gross $16.97 million. Through ten days of release The Expendables 2 has grossed $52.24 million, placing it 20 percent behind the $65.36 million ten-day start of its predecessor. If The Expendables 2 can maintain a similar percentage gap going forward, it would be headed for a final domestic gross in the neighborhood of $80 million.

Fellow holdovers occupied spots two through six this weekend, with only $2.21 million separating sixth place from second place. Universal's The Bourne Legacy slid 45 percent to take second with $9.34 million, Focus' ParaNorman fell 39 percent to place in third with $8.64 million, Warner's The Campaign was down 43 percent to claim fourth with $7.47 million, Warner's The Dark Knight Rises fell 34 percent to place in fifth with $7.22 million and Disney's The Odd Life of Timothy Green was down an encouraging 34 percent to finish in sixth with $7.12 million.

Respective domestic totals stand at $422.26 million for The Dark Knight Rises in 38 days, $85.52 million for The Bourne Legacy in 17 days, $64.58 million for The Campaign in 17 days, $28.26 million for ParaNorman in ten days and at $27.08 million for The Odd Life of Timothy Green in twelve days. Expect all six films to remain bunched together next weekend, which is a fairly common occurrence for holdovers over the Labor Day holiday weekend.

This weekend proved to be a very disappointing one for wide and semi-wide releases, with 2016: Obama's America being the one major exception. The anti-Obama, conservative documentary from Rocky Mountain Pictures exceeded its rising expectations with a seventh place take of $6.51 million. Playing in a modest 1,091 locations, 2016 registered a healthy per-location average of $5,966 for the weekend. After six previous weeks of limited release, 2016 has grossed $9.35 million to date. With the continued aid of grassroots level marketing and word of mouth, 2016: Obama's America will hope to remain a factor at the box office in the weeks ahead.

Sony's Premium Rush opened on the low end of its very modest expectations with an eighth place start of $6.03 million. The debut of the Joseph Gordon-Levitt vehicle was especially lackluster when taking into account that its production budget (while modest in its own right) was higher than the production budgets of 2016: Obama's America, Hit and Run and The Apparition combined.  Premium Rush will hope to hold up well over Labor Day weekend, but is highly likely to fade away from theatres shortly there afterwards.

Open Road's Hit and Run opened in tenth with $4.53 million. After launching on Wednesday, the low-budget release starring Dax Shepard, Kristen Bell and Bradley Cooper has grossed just $5.72 million through five days of release. Playing in 2,870 locations, Hit and Run delivered an anemic per-location average of $1,577 over the weekend.

The Apparition debuted all the way down in twelfth with $2.84 million. The PG-13 horror film from Warner Bros. received a limited marketing push and a semi-wide launch of 810 locations. Given the situation The Apparition found itself in, its per-location average of $3,508 this weekend was a respectable one.

On the platform front, both Oscilloscope's Samsara and IFC Films' Sleepwalk With Me were off to strong starts this weekend.  Samsara grossed $76,222 from 2 locations in New York and Seattle, giving it a per-location average of $38,111.  Sleepwalk With Me grossed $68,801 from just one location in New York.  Both films will expand into additional locations on Friday.

Tags: The Apparition, Hit and Run, Premium Rush, 2016: Obama's America, The Odd Life of Timothy Green, The Dark Knight Rises, The Campaign, ParaNorman, The Bourne Legacy, The Expendables 2
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