Fall Has Arrived: 'The Possession' Leads Historically Soft Weekend

on September 09, 2012 by Shawn Robbins
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The Fall box office season made its presence known this weekend, and not on a good note. Friday's grosses were already estimated to combine for the lowest market performance in four years, and the weekend as a whole may struggle to top $70 million.

The Possession held onto the #1 spot virtually by default.  Lionsgate's horror pic made an estimated $9.5 million, including $2.88 million on Friday and $4.4 million on Saturday. The total gross is an estimated $33.35 million through Sunday. The 46% drop is respectable for a horror title, and interestingly enough, gives Lionsgate its fourth consecutive weekend with the #1 movie.

The Words made an expected soft debut of $5 million, including an estimated $1.6 million on Friday and $2.1 million on Saturday. The CBS Films drama isn't faring well on Flixster with just a 59% approval rating from 7,145 users. The audience breakdown is reported as 58% female and 78% at or over the age of 25. The film received a disappointing "B" Cinemascore.

The Cold Light of Day went largely unnoticed in its 1,511 theater debut, grossing an estimated $1.8 million. It made $637k on Friday and $770k on Saturday. The film's Flixster rating sits with an awful 28% approval rating across 8,361 users.

Indiana Jones and the Raiders of the Lost Ark: The IMAX Experience hauled in a solid $1.725 million from 267 IMAX venues. That includes $439k on Friday and $737k on Saturday.

Last week's opener Lawless banked $1.78 million on Friday and $2.64 million on Saturday for an estimated weekend of $6 million, down 40% from its 3-day weekend debut. The estimated cume after 12 days in release is $23.5 million.

Last up, The Dark Knight Rises grossed another $3.3 million over the weekend. The film dropped an estimated 46% after losing nearly two-thirds of its IMAX venues to the Raiders re-release. Rises has accumulated $437.9 million and topped E.T.: The Extra Terrestrial to claim 8th place on the all-time domestic list. Its next, and likely final, target is Shrek 2's $441.2 million.

By comparison, last year's post-Labor Day frame totaled $81.9 million. Only two other post-Labor Day weekends have struggled to reach $70 million in the last 12 years: in 2008 ($68 million) and 2003 ($67.6 million)

Additional reporting by Daniel Garris.

Tags: The Words, The Possession, Lawless, The Cold Light of Day, Raiders Of The Lost Ark
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