Lionsgate's The Possession grossed $0.788 million on Thursday to lead the daily box office for a seventh consecutive day. The PG-13 horror film increased 1 percent over Wednesday's performance. The Possession was the week's top film with a stronger than expected seven-day start of $23.85 million. The film is running just 4 percent behind the $24.77 million one-week start of 2010's The Last Exorcism. With expectations being modest for CBS Films' The Words, The Possession will have a very solid chance of holding onto first place this weekend.
Lawless grossed $0.741 million to remain in a very close second place for the day. The Weinstein Company acquisition starring Shia LaBeouf and Tom Hardy trailed The Possession by a slim $47,220 on Thursday. Lawless placed in second for the week with $15.38 million and has now grossed $17.52 million through nine days of release. Compared to previous Wednesday before Labor Day releases, Lawless is running 2.5 percent stronger than the $17.10 million nine-day start of last year's The Debt and 22 percent softer than the $22.44 million nine-day start of 2010's The American.
Rocky Mountain's 2016: Obama's America continued to show midweek strength by taking third place on Thursday. The low-budget anti-Obama, conservative documentary didn't have the greatest expansion over the holiday weekend, but has stabilized nicely during the midweek. 2016 finished in sixth for the week with $9.64 million and has grossed $22.81 million through eight weeks of release. The film will be playing in 2,017 locations this week after expanding into an additional 270 locations today.
The Oogieloves in the BIG Balloon Adventure rounded managed just $37,140 on Thursday. In a box office performance that everyone will surely want to forget, the self-distributed family film from Kenn Viselman Presents has grossed just $985,196 through nine days of release in 2,160 locations. As a result of that lowly performance, The Oogieloves will only be playing in 281 locations beginning today.