Warner Bros. reports that Cloud Atlas opened to $3.455 million on Friday (including IMAX grosses) from its 2,008 locations. We're estimating that puts it on target for a soft $9.8 million opening weekend.
On the flip side for Warner, however, is the continued success of Argo. The film banked nearly $4 million on its third Friday, down just 22 percent from last Friday and enough to claim #1 yesterday. The word of mouth sensation should easily take #1 for the first time this weekend with a projected $13 million.
That said, the rest of this weekend's openers didn't fare well either:
Silent Hill: Revelation pulled $3.4 million yesterday. We're projecting $8.9 million for the three-day weekend, a noticeable plunge from the first film's $20.15 million opening back in April 2006 (without 3D).
Paramount and Nickelodeon's Fun Size took in $1.331 million on Friday, potentially giving it a $3.9 million weekend if family business picks up over the weekend. That would put it just ahead of 2006's Hoot ($3.368 million) and 2007's The Seeker: The Dark Is Rising ($3.745 million) among the lowest openings ever in more than 3,000 theaters.
Chasing Mavericks opened with $825k on Friday and is on target for a $2.4 million debut frame.
Regarding holdovers, last week's #1 film in Paranormal Activity 4 grabbed $3.14 million and should rake up $8.8 million in its sophomore frame. Meanwhile, Alex Cross took in $1.69 million on Friday. We're estimating a $5.7 million second weekend for the Tyler Perry-led flick.
Additional reporting by Daniel Garris.