‘The Hobbit’ Passes $90 Million Mark on Monday

on December 18, 2012 by Daniel Garris
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Warner's The Hobbit: An Unexpected Journey grossed $7.74 million on Monday to lead the daily box office for a fourth consecutive day. In the process the Peter Jackson directed 3D fantasy film topped the $90 million domestic mark. The Hobbit: An Unexpected Journey has grossed $92.36 million in its first four days of release and will surpass the $100 million milestone either today or Wednesday.

The Hobbit fell 61 percent from Sunday. That represented a steeper first Monday decline than those experienced by all three Lord of the Rings films (respective first-Monday declines were 54 percent for Fellowship of the Ring, 33 percent Two Towers and 42 percent for Return of the King), though it isn't an apples to apples comparison in those cases given that all three Lord of the Rings films opened closer to the Christmas holiday than The Hobbit did. A better comparison at this point is 2007's I Am Legend, which fell 59 percent on its first Monday to gross $7.47 million. The Hobbit is currently running 9 percent stronger than the $84.68 million four-day start of I Am Legend (which didn't have the added advantage of higher priced 3D admissions).

Lincoln placed in a distant second on Monday with $0.806 million. The Steven Spielberg directed drama was down 57 percent from Sunday and up a strong 3 percent over last Monday. Continued strong word of mouth, expanding into an additional 271 locations on Friday and the film's recent Golden Globe nomination for Best Drama are all helping contribute to current holding power. Lincoln has grossed $108.49 million to date, as the film continues to exceed expectations.

Skyfall took third place with $0.701 million. The blockbuster 23rd installment of the James Bond franchise fell 59 percent from Sunday and 21 percent from last Monday. Skyfall has grossed $272.62 million to date domestically and with a worldwide take of $951.3 million is closing in on the $1 billion worldwide milestone.

Life of Pi and Rise of the Guardians continued their neck and neck race on Monday. Life of Pi grossed $0.603 million to land in fourth, while Rise of the Guardians finished in sixth with $0.494 million. Respective 27-day grosses stand at $71.58 million for Rise of the Guardians and at $70.18 million for Life of Pie.

Tags: Rise of the Guardians, Life of Pi, Skyfall, Lincoln, The Hobbit: An Unexpected Journey
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