‘Hansel and Gretel’ Leads Lackluster Overall Frame with $19.0 Million

on January 27, 2013 by Daniel Garris

Paramount's Hansel and Gretel: Witch Hunters debuted in first place this weekend with an estimated $19.0 million. The R-rated 3D action-horror film opened towards the lower end of its wide ranging pre-release expectations. After debuting with $6.03 million on Friday, the film held up better than expected on Saturday and went on to register a strong opening weekend to Friday ratio of 3.15 to 1. It should be noted that in general Friday's grosses were clearly deflated this weekend, due in part to the Northeast being hit by snow on Friday and in part from the break in the NFL Playoffs this weekend. Hansel and Gretel opened 26 percent stronger than the $15.09 million start of 2005's The Brothers Grimm and 9 percent softer than the $20.83 million debut of 2009's Underworld: Rise of the Lycans. Hansel and Gretel: Witch Hunters received a respectable B rating on CinemaScore.

On the international front, Hansel and Gretel: Witch Hunters grossed $25.0 million from 20 foreign markets. That brings the film's international total to $35.8 million and early worldwide haul to $54.8 million. Key grosses this weekend included debuts of $4.5 million in Brazil, $3.7 million in Mexico, $1.9 million in Taiwan and a second weekend take of $4.75 million in Russia.

Mama fell 55 percent in its second weekend to claim second place with an estimated $12.9 million. Universal's PG-13 horror film starring Jessica Chastain experienced a respectable second weekend hold, especially for its genre. In the bigger picture, Mama continues to perform very well with a strong ten-day take of $48.65 million (against a modest $15 million production budget). Mama is currently running 29 percent stronger than the $37.69 million ten-day gross of 2009's My Bloody Valentine 3D (which fell 53 percent in its second weekend to gross $10.01 million).

The Weinstein Company's Silver Linings Playbook continued to display tremendous holding power, as the Best Picture nominee fell only 7 percent to remain in third place with an estimated $10.0 million. The David O. Russell directed film starring Bradley Cooper and Jennifer Lawrence has grossed $69.46 million to date. That leaves the film just $24.16 million away from matching the $93.62 million total gross of 2010's The Fighter. Silver Linings Playbook should continue to hold up very well throughout the rest of awards season.

Fellow Best Picture nominee Zero Dark Thirty fell 38 percent and two spots to claim fourth with an estimated $9.8 million. The Kathryn Bigelow directed Sony release has grossed $69.90 million to date. Zero Dark Thirty is currently running 20.5 percent ahead of 2007's The Bucket List and 28.5 percent behind 2008's Gran Torino at the same point in their respective runs.

On the heels of the disappointing performances of Broken City and The Last Stand last weekend, fellow R-rated films Parker and Movie 43 delivered disappointing results this weekend. FilmDistrict's Parker grossed an estimated $7.0 million to round out the weekend's top five. Teaming up Jason Statham with Jennifer Lopez ultimately didn't attract moviegoers this weekend, as Parker performed in line with the low end of both its modest expectations and Statham's box office history as a leading actor. Parker generated a B+ rating on CinemaScore.

Relativity's Movie 43 opened with an estimated $5.0 million, which tied it with Django Unchained for sixth place over the frame. The collective comedy experiment debuted below expectations. While the film's ensemble cast of high-profile actors helped generate high levels of online discussion, it was ultimately unable to draw in moviegoers into theatres this weekend. Of special note is that Movie 43 generated one of the lower opening weekend gross to Tweet ratios we've ever seen. Movie 43 should disappear from theatres quickly, especially with a D rating on CinemaScore.

It should also be noted that Movie 43 carried a production budget of only $6 million. Furthermore, Movie 43 has grossed $8.5 million in Russia after nearly a month of release, which suggests that the film is likely to perform significantly stronger internationally than domestically.

Tags: Movie 43, Parker, Zero Dark Thirty, Silver Linings Playbook, Mama, Hansel and Gretel: Witch Hunters

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