'Snitch' and 'Dark Skies' Can't Stop 'Identity Thief'

on February 24, 2013 by Daniel Garris

After finishing in a very close second last weekend, Universal's Identity Thief returned to first place this weekend with an estimated $14.06 million. The break-out comedy starring Jason Bateman and Melissa McCarthy was down a very solid 41 percent from last weekend's three-day frame. Identity Thief continues to outpace expectations and has now grossed $93.67 million through 17 days of release. That leaves the film just $6.33 million away from becoming the first release of 2013 to reach the $100 million domestic milestone. Identity Thief is currently running a comfortable 19 percent ahead of the $78.79 million 17-day take of 2011's Just Go with It.

Snitch placed in a close second this weekend with an estimated $13.0 million. The Dwayne Johnson vehicle from Lionsgate and Summit trailed Identity Thief by just $1.06 million for the frame. Snitch opened in line with pre-release expectations, which were held in check by the film being a lower profile release for Johnson and by the poor performances of earlier 2013 action vehicles in general. After debuting with $4.13 million on Friday, Snitch increased an encouraging 36 percent on Saturday to gross $5.6 million. The film earned a B rating on CinemaScore, while the audience breakdown for the film skewed a bit towards male moviegoers (53 percent) and towards moviegoers over 30 (58 percent).

Fellow new release Dark Skies wasn't as strong, as it had to settle for an estimated sixth place start of $8.85 million. The PG-13 sci-fi horror film from The Weinstein Company debuted on the low end of expectations. With that said, only $5.21 million separated sixth place from first place this weekend. Dark Skies opened with $3.09 million on Friday and increased 13 percent on Saturday to take in $3.49 million. The film earned a so-so C+ rating on CinemaScore and isn't likely to hold up well going forward given the typically front-loaded nature of horror fare and the release of fellow PG-13 horror film The Last Exorcism Part II this coming Friday.

Second weekend holdovers occupied spots three through five this weekend, with The Weinstein Company's Escape From Planet Earth leading that group with an estimated third place take of $11.0 million. The 3D computer animated film fell just 31 percent from last weekend's three-day start, as it continues to be aided by the current lack of other options for family audiences in the marketplace. Escape From Planet Earth has grossed $35.14 million in ten days, which is stronger than expected and places the film 23 percent ahead of the $28.64 million ten-day take of 2006's Hoodwinked.

Relativity's Safe Haven placed in fourth with an estimated $10.6 million. The romantic drama starring Josh Duhamel and Julianne Hough was down a sharp 50 percent from last weekend, though the decline was quite understandable given that the initial rush-out for the film was boosted by the Valentine's Day holiday. Safe Haven has grossed a very solid $48.06 million in eleven days, placing it 16.5 percent ahead of the $41.24 million eleven-day take of 2008's Step Up 2 the Streets.

Holding up worse was Fox's A Good Day to Die Hard. The fifth installment of the action franchise starring Bruce Willis fell a steep 60 percent to land in fifth with an estimated $10.0 million. Mixed word of mouth and the added direct competition from Snitch both took a toll on A Good Day to Die Hard this weekend. With an eleven-day start of $51.80 million, A Good Day to Die Hard is running a very disappointing 34.5 percent softer than the $79.03 million eleven-day performance of 2007's Live Free or Die Hard.

Fortunately, A Good Day to Die Hard continued to perform much stronger overseas this weekend. The film took in $35.7 million from 67 foreign markets. That brings the overseas total for A Good Day to Die Hard to $133.1 million and the film's global haul to $184.9 million.

Silver Linings Playbook led the way among Best Picture nominees this weekend with an estimated seventh place take of $6.05 million. The Weinstein Company release was down a slim 3 percent from last weekend and has grossed $107.48 million to date.

Estimated weekend grosses for other Best Picture nominees included $2.25 million for Zero Dark Thirty (down 25 percent from last weekend), $1.97 million for Argo (down 10 percent), $1.55 million for Life of Pi (down 1 percent), $1.49 million for Lincoln (down 9 percent), $1.04 million for Django Unchained (down 32 percent), $0.82 million for Amour (up 16 percent) and $0.66 million for Les Misérables (down 24 percent).

Tags: A Good Day to Die Hard, Safe Haven, Escape From Planet Earth, Dark Skies, Snitch, Identity Thief, Silver Linings Playbook

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