'Identity Thief' Approaches $100 Million Mark

on March 01, 2013 by Daniel Garris

In what should be its last day at the top of the daily box office, Universal's Identity Thief led the way once again on Thursday with $0.998 million. The highly successful comedy starring Jason Bateman and Melissa McCarthy was up 5 percent over Wednesday and down a very solid 34 percent from last Thursday. Identity Thief was the week's top film with a weekly take of $18.12 million. That brings the film's three-week total to a stronger than expected $97.73 million, leaving it just $2.27 million away from becoming the first release of 2013 to reach the $100 million domestic milestone.

Snitch rounded out its first week in theatres with $0.771 million on Thursday. The Dwayne Johnson vehicle from Lionsgate and Summit was down a slim 2 percent from Wednesday. Snitch claimed second place for the week with a seven-day start of $16.71 million. That was in line with expectations and was 4.5 percent softer than the $17.50 million one-week take of 2006's Gridiron Gang. While Snitch isn't lighting the box office on fire, it is performing stronger than many other recent action vehicles have during early 2013.

Relativity's Safe Haven was up 6 percent and one spot over Wednesday to place in third on Thursday with $0.710 million. With a weekly take of $13.33 million, the romantic drama starring Josh Duhamel and Julianne Hough just edged out A Good Day to Die Hard ($13.32 million) for third place this week. The 15-day total for Safe Haven stands at $50.79 million, placing it 18 percent ahead of the $42.88 million 15-day take of 2008's Step Up 2 the Streets.

Fox's A Good Day to Die Hard continues to show no signs of stabilizing, as it was down 3 percent and one spot from Wednesday to take fourth with $0.700 million. The fifth installment of the action franchise starring Bruce Willis was down 48 percent from last Thursday. As mentioned, A Good Day to the Die Hard finished in fourth place this week. With a 15-day take of $55.12 million, A Good Day to Die Hard is running a disappointing 7 percent behind the $59.22 million 15-day take of 2008's Jumper.

Dark Skies placed in seventh on Thursday with just $361,152. The PG-13 horror film from The Weinstein Company was down 6 percent from Wednesday. Dark Skies took sixth place this week with a slightly softer than expected seven-day start of $9.897 million. The film is likely to take a hit this weekend from the release of CBS Films' The Last Exorcism Part II.

Tags: Dark Skies, A Good Day to Die Hard, Safe Haven, Snitch, Identity Thief

read all Daily analyses »


No comments were posted.

What do you think?