'Jack the Giant Slayer' Still #1 after Sharp Monday Decline

on March 05, 2013 by Daniel Garris

Warner's Jack the Giant Slayer took in $1.66 million on Monday to remain in first place at the daily box office. However, the expensive Bryan Singer directed fantasy film was down a sharp 78 percent from Sunday, which represented one of the day's poorer daily holds among wide releases. The Monday decline is further evidence of the film skewing heavily towards family audiences, but it may also be an early sign of lukewarm word of mouth as well. In comparison, last year's John Carter fell 68 percent on its first Monday to gross $2.53 million (though it should also be noted that daily declines in general were softer that Monday than they were yesterday). Jack the Giant Slayer has grossed $28.87 million in four days, placing it an underwhelming 12 percent behind the $32.71 million four-day start of John Carter.

21 and Over moved into second place on Monday with $0.74 million. Relativity's modestly budgeted R-rated comedy was down 63 percent from Sunday, which represented Monday's best daily hold among wide releases. R-rated comedies tend to generate solid midweek business during spring break, a trend which 21 and Over will hope to follow. Despite Monday's hold, 21 and Over is still performing softer than widely expected with a four-day take of $9.497 million. That places the film 59 percent behind the $23.17 million four-day performance of last year's Project X (which fell 60 percent on its first Monday).

Universal's Identity Thief continued its impressive run with a third place take of $0.63 million on Monday. The blockbuster comedy starring Jason Bateman and Melissa McCarthy was down 73 percent from Sunday and down a healthy 33 percent from last Monday. Identity Thief has grossed a stronger than expected $108.06 million in 25 days, which makes it the highest grossing release of 2013 thus far.  A full list of 2013's highest grossing films to date domestically can be found here.

The Last Exorcism Part II is showing no signs of stabilization thus far. The PG-13 horror film from CBS Films fell all the way down to ninth place on Monday after grossing $331,590 for the day (representing a 74 percent daily decline from Sunday). The Last Exorcism Part II has grossed just $8.06 million in four days, placing it a steep 63 percent behind the $21.72 million four-day gross of 2010's The Last Exorcism.

Tags: The Last Exorcism Part II, Identity Thief, 21 and Over, Jack the Giant Slayer

read all Daily analyses »


No comments were posted.

What do you think?