'Oz' Still Dominant, But 'The Call' Upsets 'Burt Wonderstone' for Second Place

on March 16, 2013 by Shawn Robbins
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Disney's Oz: The Great and Powerful cast another spell over the box office on Friday with $11.41 million, down an expected 52.6 percent from its opening day last week. Having crossed the $100 million threshold on Thursday, the Sam Raimi-directed flick has amassed $114.2 million in 8 days. We're projecting a three-day drop of 48.2 percent from its opening frame to $41 million this weekend. Alice in Wonderland and The Lorax dropped a comparable 46 percent and 44.7 percent, respectively, during their sophomore showings.

The Call had a solid start on Friday with $6.2 million. The Halle Berry-led thriller upset the weekend's other wide opener to claim second place, a position which it will hold for the weekend as well. Boxoffice.com is currently projecting a $17 million three-day take. By comparison, last year's similarly themed Gone debuted to a $4.77 million weekend.

Despite a fair amount of star power in the form of Steve Carell and Jim Carrey, The Incredible Burt Wonderstone marked Warner Bros.' second consecutive box office flop of the month after Jack the Giant Slayer. Burt's opening day pulled in $3.72 million and is headed for an $11 million weekend. Despite soft tracking, the magician-centric comedy was generally expected to at least perform ahead of The Call entering the weekend.

After having its family audiences siphoned off by Oz last weekend, Jack the Giant Slayer did begin to stabilize this week. The fantasy pic was down just 30.7 percent from Friday-to-Friday with $1.75 million yesterday. The film has tallied $49.44 million after 15 days in release and is heading toward a $6 million third weekend.

Lastly, Identity Thief grabbed another $1.4 million on Friday and officially became director Seth Gordon's highest grossing domestic release with $120.59 million through 36 days in release. After his highly praised debut feature (the documentary King of Kong: A Fistful of Quarters), Gordon went on to send the comedies Four Christmases and Horrible Bosses to $120.2 million and $117.5 million, respectively.

Additional reporting by Daniel Garris.

Tags: The Call, The Incredible Burt Wonderstone, Jack the Giant Slayer, Oz: The Great and Powerful, Identity Thief
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