'Oz: The Great and Powerful' Passes $100 Million on Thursday

on March 15, 2013 by Daniel Garris

Disney's Oz: The Great and Powerful grossed $5.13 million on Thursday to lead the daily box office for a seventh consecutive day. In the process the blockbuster franchise re-launch cleared the $100 million domestic mark, making it just the second release of 2013 to do so thus far. Thursday's take was essentially unchanged from Wednesday's performance. Oz: The Great and Powerful absolutely dominated the weekly box office with a first place seven-day start of $102.80 million. That was on the higher end of the film's already lofty expectations and was an impressive 24 percent stronger than the $82.88 million seven-day take of last year's The Lorax. Oz is currently running 30 percent behind the $146.63 million seven-day start of 2010's Alice in Wonderland. Oz: The Great and Powerful is fully expected to remain in first place with ease over the upcoming weekend.

Jack the Giant Slayer held steady in second place with $0.95 million. Warner's expensive fantasy film was up 3 percent over Wednesday and down 26 percent from last Thursday. After getting hit especially hard by Oz: The Great and Powerful this past weekend, Jack the Giant Slayer is finally starting to show signs of stabilizing. Jack the Giant Slayer placed in second for the week with $13.90 million. That was down a sharp 59 percent from the film's opening week take and brings the film's two-week total to a disappointing $47.69 million.

Universal's Identity Thief took in $0.65 million to remain in third. The break-out comedy continues to display strong holding power, as it was up 2 percent over Wednesday and down only 3 percent from last Thursday. Identity Thief placed in third for the week with $8.98 million and has now grossed $119.19 million through five weeks of release. Identity Thief is still the highest grossing release of 2013 domestically thus far, though obviously Oz: The Great and Powerful will pass it by over the weekend. The full list of 2013's highest grossing releases can be found here.

FilmDistrict's Dead Man Down rounded out its first week of release with an eighth place take of $389,456. The crime thriller starring Colin Farrell and Noomi Rapace was down 7 percent from Wednesday, which represented the day's poorest daily hold among wide releases. Dead Man Down grossed $7.25 million for the week, which was on the low end of modest pre-release expectations and placed the film in fifth place for the frame.

Tags: Dead Man Down, Identity Thief, Jack the Giant Slayer, Oz: The Great and Powerful

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