‘The Croods’ and ‘Olympus Has Fallen’ Both Off to Good Starts

on March 25, 2013 by Daniel Garris

The Croods led the way at the box office this weekend with $43.64 million. The first DreamWorks Animation computer animated film to be distributed by Fox debuted towards the higher end of pre-release expectations. The opening weekend performance for The Croods was 11 percent stronger than the $39.23 million start of 2011's Rio and essentially on par with the $43.72 million debut of 2010's How to Train Your Dragon and (both Rio and How to Train Your Dragon opened the weekend before Easter weekend as well).

After opening with $11.65 million on Friday, The Croods increased a healthy 63 percent on Saturday to gross $18.98 million. The opening weekend to Friday ratio for the film was 3.75 to 1. The Croods earned a strong A rating on CinemaScore, which is a good sign for the film going forward. The upcoming Easter holiday and lack of animated competition in the near future should both help holding power for The Croods as well.

Overseas, The Croods grossed $63.1 million from 46 foreign markets. That places the global launch for the film at $106.7 million. Key overseas grosses included $12.7 million in Russia, $8.7 million in Mexico, $8.1 million in the United Kingdom, $4.2 million in Brazil, $4.2 million in Germany and $4.1 million in Italy.

FilmDistrict's Olympus Has Fallen debuted in a strong second place with $30.38 million. The action thriller starring Gerard Butler, Aaron Eckhart and Morgan Freeman exceeded expectations and easily represented the largest debut to date for young distributor FilmDistrict (the distributor's previous best being the $14.28 million start of last year's Red Dawn). After the lackluster performances of Chasing Mavericks and Playing for Keeps in 2012, Olympus Has Fallen marks a nice turn around for Gerard Butler. Olympus Has Fallen debuted an impressive 44 percent stronger than the $21.04 million start of 2009's Law Abiding Citizen.

Olympus Has Fallen grossed $10.06 million on Friday and generated an opening weekend to Friday ratio or 3.02 to 1. That is a promising early sign given the film's genre; as is the film's A- rating on CinemaScore. However, Olympus Has Fallen will begin facing direct competition from Paramount's G.I. Joe: Retaliation beginning on Thursday. The audience breakdown for Olympus Has Fallen skewed a bit towards male moviegoers (53 percent) and heavily towards moviegoers 25 years and older (73 percent).

Oz: The Great and Powerful saw its two-week run at the top of the box office end this weekend, as the Disney blockbuster fell to third with $21.57 million. With that said, the film's 48 percent decline from last weekend was still a respectable one given the new competition Oz faced from The Croods for family audiences. Oz: The Great and Powerful has grossed $177.10 million in 17 days and is now just $22.90 million away from becoming the first release of 2013 to reach the $200 million domestic milestone. The film grossed $21.7 million from 55 overseas territories this weekend. That brings the overseas total for Oz: The Great and Powerful to $178.8 million and current global haul to $355.9 million.

Sony's The Call fell two spots and 48 percent to place in fourth with $8.90 million. While the modestly budgeted R-rated thriller starring Halle Berry and Abigail Breslin didn't hold up all that well this weekend, it was still able to finish ahead of both Admission and Spring Breakers in this weekend's rankings. In the bigger picture, the ten-day total for The Call stands at a healthy $31.11 million.

Focus' Admission opened in fifth place with a softer than expected $6.15 million. The modestly budgeted comedy starring Tina Fey and Paul Rudd was unable to open anywhere near the $17.41 million debut of Fey's 2008 film Baby Mama. After opening with $2.05 million on Friday, Admission did increase an encouraging 32 percent on Saturday to gross $2.71 million and went to generate an opening weekend to Friday ratio of 3.00 to 1. Admission received a lackluster B- rating on CinemaScore.

While it wasn't able to break out, A24's Spring Breakers still made an impact at the box office this weekend with a sixth place take of $4.86 million. The much buzzed about low-budget film starring James Franco, Selena Gomez and Vanessa Hudgens earned a solid $4,401 per-location average from 1,104 locations. With the addition of last week's strong platform performance, Spring Breakers has grossed $5.27 million to date.

Tags: Spring Breakers, Admission, The Call, Oz: The Great and Powerful, Olympus Has Fallen, The Croods

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