'The Croods' & 'Olympus' Unseat 'Oz' from the Domestic Throne

on March 23, 2013 by Shawn Robbins

DreamWorks Animation's The Croods became the country's new #1 film on Friday as expected, taking in an estimated $11.6 million in its first day. On track for a $42.5 million debut weekend, the first flick from the animation studio under Fox's distribution banner is certainly a huge improvement over DWA's Rise of the Guardians. That film opened to a very soft $23.8 million in November. The Croods' opening is more in line with that of 2010's How to Train Your Dragon ($43.7 million) and Megamind ($46 million).

FilmDistrict's Olympus Has Fallen raked in $10.04 million on Friday and is heading toward an impressive $28 million opening weekend. Thanks to a high concept pitch and several recognizable stars, the R-rated thriller successfully captured adult audiences who have been starved for high profile thrillers in 2013 so far. 

Slipping into third place was Disney's Oz: The Great and Powerful. At the start of its third weekend, Oz was off 50.4 percent from last Friday with $5.645 registered yesterday. With a domestic tally of $151.17 million through 15 days of release, Oz should end up with $20.5 million this weekend (a 50.3 percent drop).

An official Friday estimate isn't available for Focus Features' Admission, but we're projecting a $6.2 million weekend. The film was already generally expected to disappoint this weekend.

A24's Spring Breakers pulled $2.1 million on Friday in its expansion to 1,104 theaters. Boxoffice.com is currently projecting a solid $5.2 million weekend. 

Additional reporting by Daniel Garris.

Tags: The Croods, Oz: The Great and Powerful, Admission, Olympus Has Fallen, The Incredible Burt Wonderstone, Spring Breakers

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