'42' Exceeds Expectations with $27.25 Million Debut

on April 14, 2013 by Daniel Garris

Warner's 42 was off to a very nice start this weekend with an estimated first place take of $27.25 million. The Jackie Robinson biopic exceeded expectations, which had tended to be in the neighborhood of $20 million heading into the weekend. 42 opened an impressive 40 percent stronger than the $19.50 million debut of 2011's Moneyball and easily topped the $19.66 million start of 2006's The Benchwarmers to deliver the largest opening weekend gross ever for a baseball film. 42 opened in the same neighborhood as the $26.04 million debut of 2011's The Help and like The Help, 42 also received an A+ rating on CinemaScore. In addition to the A+ CinemaScore rating, 42 is holding up well in its initial days with an estimated opening weekend to Friday ratio of 3.01 to 1 (after opening with $9.07 million on Friday). Given these early signs, it is quite likely that 42 will hold up very well going forward.

The audience breakdown for 42 skewed a bit towards female moviegoers (52 percent) and heavily towards older moviegoers (59 percent of the film's audience was over the age of 35). Potential holding power for 42 could also be helped out by the film skewing towards older moviegoers.

The Weinstein Company's Scary Movie 5 opened in a distant second place with an estimated $15.15 million. The fifth installment of the horror comedy franchise debuted a bit below pre-release expectations. While it hadn't been expected to do so, Scary Movie 5 opened nowhere near the $40.22 million debut of 2006's Scary Movie 4. Instead, the film opened more along the lines of the $18.69 million start of 2011's Scream 4 and the $18.10 million start of this year's A Haunted House. The similarly themed A Haunted House likely stole some of the thunder from Scary Movie 5, but at the end of the day there just wasn't much desire for another installment of the Scary Movie franchise. On the positive side of things, the production budget for Scary Movie 5 was a modest one and the film held up reasonably well throughout the weekend with an estimated opening weekend to Friday ratio of 2.75 to 1 (after opening with $5.52 million on Friday). Scary Movie 5 received a C- rating on CinemaScore.

Blockbuster holdovers The Croods and G.I. Joe: Retaliation claimed third and fourth place this weekend with respective estimated takes of $13.2 million and $10.8 million. Fox's The Croods was down a healthy 36 percent from last weekend, while Paramount's G.I. Joe: Retaliation fell 48 percent. G.I. Joe: Retaliation surpassed the $100 million milestone this weekend and has now grossed $102.43 million in 18 days. The 24-day domestic total for The Croods stands at $142.52 million, placing the film 10 percent behind the $158.25 million 24-day take of 2010's How to Train Your Dragon.

Overseas, The Croods grossed $25.6 million from 65 foreign markets this weekend.  To date, The Croods has grossed $244.8 million overseas and $387.4 million globally.  G.I. Joe: Retaliation grossed $15.6 million overseas from 61 foreign territories this weekend.  Current overseas and global totals for G.I. Joe: Retaliation stand at $168.3 million and $270.7 million respectively.

Last weekend's new wide releases, Sony's Evil Dead and Universal's Jurassic Park 3D finished in fifth and sixth place with respective estimated weekend takes of $9.5 million and $8.8 million. Both films experienced significant, but unsurprising, second weekend declines as Evil Dead fell four spots and 63 percent and Jurassic Park 3D fell two places and 53 percent. Respective ten-day totals stand at $41.54 million for Evil Dead and at $31.93 million for Jurassic Park 3D. The lifetime unadjusted domestic total for Jurassic Park currently stands at $388.99 million.

Focus' The Place Beyond the Pines had a successful expansion this weekend as it grossed an estimated $4.08 million from 514 locations. The Derek Cianfrance directed film starring Ryan Gosling and Bradley Cooper earned a very solid per-location average of $7,937 for the frame and finished in tenth place among all films. The Place Beyond the Pines has grossed $5.45 million to date.

Fox Searchlight had much poorer results with the expansion of Trance. The Danny Boyle directed film starring James McAvoy only managed an estimated $925,000 from 438 locations. That gave the film a soft per-location average of $2,112 for the weekend. Trance has grossed $1.099 million to date.

Tags: Trance, The Place Beyond the Pines, Jurassic Park 3D, Evil Dead, G.I. Joe: Retaliation, The Croods, Scary Movie 5, 42

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