Warner Bros. reports that 42 posted an excellent $9.1 million on Friday, giving the Jackie Robinson biopic the best opening day ever for a baseball-themed movie. The film's CinemaScore was an "A+", meaning the under-served adult audience is likely to propel the film's legs throughout April and potentially into May. We're currently projecting a $28 million opening weekend.
TWC's Scary Movie 5 didn't fare as well. The aging franchise's latest entry banked an estimated $5.52 million yesterday. Not only is that down a massive 71 percent from Scary Movie 4's first day take in 2006, it also represents the worst opening day of the franchise to-date (Scary Movie 2 pulled $7.16 million in 2001). Scary Movie 5 is on track for an opening weekend of $14 million.
Last weekend's #1 flick, Evil Dead, took in $3.2 million on Friday and is on pace for a $9.2 million sophomore frame.
Fox's and DreamWorks' The Croods continued its successful run with another $3.05 million to start its fourth weekend. The animated hit has amassed $132.4 million through 22 days of release and should ring up $13.3 million for the weekend as a whole.
G.I. Joe: Retaliation is set to mark Paramount's first $100 million domestic earner of 2013 by the end of this weekend. Taking in $2.917 million yesterday, the sequel is on target for $10.3 million in its third frame.
Universal's re-release of Jurassic Park 3D sank 65.8 percent from opening day last week to $2.4 million on Friday. We're projecting an $8 million second weekend.
While no official Friday number was available at the time of publishing this article, Focus Features' The Place Beyond the Pines had a solid expansion from 30 to 514 theaters with a projected $3.8 million weekend tally.
Fox Searchlight reports that Danny Boyle's Trance had a more modest expansion into 438 locations with a $286,000 Friday take. The film's total gross is now an estimated $460,608. BoxOffice.com projects a $950,000 weekend.
Additional reporting by Daniel Garris.