‘Evil Dead’ Opens in First with $25.78 Million

on April 08, 2013 by Daniel Garris

As had been widely expected, Sony's Evil Dead led the way at the box office this weekend with $25.78 million. The R-rated horror remake opened on the high end of expectations and performed well with its reported production budget of $17 million in mind. Evil Dead opened 19 percent stronger than the $21.74 million start of this year's Texas Chainsaw 3D (which had the advantage of higher priced 3D admissions) and opened 3.5 percent below the $26.72 million debut of 2004's Dawn of the Dead (without taking nine years of ticket price inflation into account).

After an opening day take of $11.899 million (which included $1.8 million from late Thursday night screenings), Evil Dead went on to register an opening weekend to Friday ratio of 2.17 to 1. Horror remakes are typically quite front-loaded in general and the marketplace as a whole this weekend was a bit more front-loaded towards Friday than normal with some people still having the day off post-Easter and Saturday's grosses being deflated a bit by the Final Four of the NCAA Basketball Tournament. Evil Dead received a C+ rating on CinemaScore, which is respectable for a horror film. The audience breakdown for the film skewed towards male moviegoers (56 percent) and towards moviegoers 25 years and older (56 percent).

Overseas, Evil Dead grossed $4.5 million from 21 foreign markets this weekend. Key grosses included $1.6 million in Russia and $1.5 million in Spain.

The race for second place was extremely close this weekend, with Paramount's G.I. Joe: Retaliation just edging out Fox's The Croods. G.I. Joe: Retaliation grossed $20.88 million and The Croods grossed $20.65 million, as the two films were separated by $223,695 for the frame. G.I. Joe: Retaliation experienced a respectable second weekend decline of 48 percent, while The Croods was down a slim 23 percent from last weekend (historically, family films tend to hold up well the weekend after Easter).

Respective total domestic grosses stand at $125.35 million for The Croods in 17 days and at $86.44 million for G.I. Joe: Retaliation in eleven days. Currently, The Croods is running just 6 percent behind the $133.40 million 17-day take of 2010's How to Train Your Dragon and G.I. Joe: Retaliation is running 15 percent behind the $101.19 million eleven-day gross of 2009's G.I. Joe: The Rise of Cobra.

Universal's Jurassic Park 3D debuted in a not-so-distant fourth place with $18.62 million. The 3D reissue of the Steven Spielberg directed 1993 blockbuster opened in line with pre-release expectations. Jurassic Park 3D debuted a tad higher than the $17.29 million opening weekend performance of last year's Titanic 3D (though that film's opening weekend was deflated a bit by opening on a Wednesday) and 17 percent below the $22.47 million start of last year's Star Wars: Episode I - The Phantom Menace 3D. Going forward, it is likely that Jurassic Park 3D will be more front-loaded than Titanic 3D was, but not as front-loaded as The Phantom Menace 3D was. Jurassic Park 3D opened with $7.01 million on Friday and went on to generate an opening weekend to Friday ratio of 2.66 to 1. The audience breakdown for the film skewed towards male moviegoers (55 percent) and towards moviegoers 25 years and older (54 percent). The lifetime unadjusted domestic gross for Jurassic Park currently stands at $375.69 million.

Jurassic Park 3D grossed $3.4 million overseas this weekend from just eight foreign territories.

Like the battle for second place, the battle for fifth place was very close this weekend. Olympus Has Fallen grossed $10.163 million to outpace the $10.086 million weekend take of Tyler Perry's Temptation by a slim $77,327. With the initial rush out for G.I. Joe: Retaliation out of the way, Olympus Has Fallen stabilized in a big way this weekend by falling a modest 28 percent. And while Tyler Perry's Temptation fell a much more significant 53 percent this weekend, that still represented a sold hold by Perry's box office standards, as his films often experience second weekend declines more along the lines of 60 percent. Respective total grosses stand at $71.24 million for Olympus Has Fallen in 17 days and at $38.47 million for Tyler Perry's Temptation in ten days.

Disney's Oz: The Great and Powerful remained a factor at the box office this weekend with a seventh place take of $8.01 million. Like The Croods, Oz also experienced a healthy post-Easter weekend hold, as it was down 32 percent. Oz: The Great and Powerful has grossed $212.61 million in 31 days.

There were a number of noteworthy performances on the platform front this weekend. After expanding into an additional 26 locations, Focus' The Place Beyond the Pines grossed an estimated $703,379 from 30 locations. The Place Beyond the Pines scored a per-location average of $23,446 this weekend and has grossed $1.09 million to date.

In their respective first weekends of release in New York and Los Angeles, Sony Pictures Classics' The Company You Keep and Fox Searchlight's Trance grossed $131,718 and $131,145. The Robert Redford directed The Company You Keep earned a per-location average of $26,344 from 5 locations and the Danny Boyle directed Trance averaged $32,786 from 4 locations. Both films (as well as The Place Beyond the Pines) will be expanding into additional markets this coming Friday.

Tags: Trance, The Company You Keep, The Place Beyond the Pines, Oz: The Great and Powerful, Tyler Perry's Temptation, Olympus Has Fallen, Jurassic Park 3D, The Croods, G.I. Joe: Retaliation, Evil Dead

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