'Oblivion' Launches in First Place with $37.05 Million

on April 22, 2013 by Daniel Garris

Universal's Oblivion led the way this weekend with a debut of $37.05 million. The Joseph Kosinski directed sci-fi film starring Tom Cruise opened towards the higher end of wide-ranging expectations. Oblivion represented the largest opening weekend performance for Cruise since the $47.74 million start of 2006's Mission: Impossible III. Without adjusting for eleven years of ticket price inflation, Oblivion opened 4 percent stronger than the $35.68 million debut of 2002's Minority Report. Oblivion registered the eighth largest unadjusted opening weekend ever for the month of April and the fourth largest opening weekend of 2013 thus far. With both Disney's Iron Man 3 and Paramount's Star Trek Into Darkness in the near horizon, it was especially important for Oblivion to get off to a good start this weekend.

A list of the all-time largest unadjusted opening weekends for the month of April can be found here.

Oblivion experienced solid daily holds throughout the weekend, as it registered an opening weekend to Friday ratio of 2.79 to 1 (after opening with $13.297 million on Friday). However, the film's B- rating on CinemaScore could be a troubling sign going forward, especially when taking into account the upcoming blockbuster competition the film will be facing. The audience breakdown for the film skewed very heavily towards older moviegoers (74 percent were 25 and older) and heavily towards male moviegoers (57 percent).

Overseas, Oblivion grossed $32.8 million from 60 foreign territories this weekend. That brings the film's overseas total to $111.2 million and current global haul to $148.3 million.

42 held up nicely in its second weekend of release with a second place take of $17.72 million. Warner's well received Jackie Robinson biopic fell a modest 36 percent this weekend. Strong word of mouth, skewing heavily towards older moviegoers and adding an additional 247 locations all helped out 42 this weekend. 42 has grosses a stronger than expected $53.75 million through ten days of release. That places the film a very impressive 41 percent ahead of the $38.00 million ten-day take of 2011's Moneyball (which fell 38 percent in its second weekend of release to gross $12.03 million).

The Croods also held up nicely this weekend. The 3D computer animated film from Fox and DreamWorks Animation fell 30 percent to place in third with $9.24 million. Solid word of mouth and the lack of competition for family audiences continue to help out the film's holding power. The Croods has grossed $154.63 million through 31 days and will have a strong chance of holding up well once again next weekend.

The Weinstein Company's Scary Movie 5 fell 57 percent to take fourth place with $5.76 million. The fifth installment of the horror franchise has grossed $22.798 million in its first ten days of release. That is softer than expected and places the film 23 percent behind the $29.78 million ten-day take of this year's A Haunted House (which fell 55 percent in its second weekend to gross $8.17 million).

After an impressive three-week run in platform release, The Place Beyond the Pines placed in sixth in its first weekend of wide release with $4.92 million. While the Focus release did increase 27 percent over last weekend, the hold wasn't all that impressive given that the film was playing in additional 1,028 locations this weekend. With that said, The Place Beyond the Pines has still grossed a solid $11.64 million to date and held up well as the weekend went on (it posted a weekend to Friday ratio of 3.47 to 1).

In limited release, a trio of films launched to varying results this weekend. Samuel Goldwyn's Home Run led the way among the three films with $1.58 million from 381 locations. That gave the faith based drama a solid $4,153 per-location average for the frame.

Pantelion's Filly Brown easily generated the highest per-location average of the three, as it averaged $7,863 from 188 locations. The drama featuring the late Jenni Rivera grossed $1.48 million. It should be noted that Filly Brown did prove to be very front-loaded towards Friday's opening day take of $676,688.

Anchor Bay's The Lords of Salem was the weakest of the trio, as it grossed just $0.64 million. The Rob Zombie directed horror film only managed a per-location average of $1,808 from 355 locations.

Tags: The Lords of Salem, Filly Brown, Home Run, The Place Beyond the Pines, Scary Movie 5, The Croods, 42, Oblivion

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