Disney's Iron Man 3 rounded out its first week in theatres with a first place take of $7.61 million on Thursday. The third installment of Marvel's blockbuster superhero franchise was down a very reasonable 6 percent from Wednesday. Iron Man 3 took in a massive $212.42 million during its first week of release. That represented the sixth largest unadjusted seven-day start of all time. Iron Man 3 is currently running 33 percent stronger than the $159.16 million seven-day start of 2010's Iron Man 2, 17 percent stronger than the $182.07 million seven-day take of 2007's Spider-Man 3 and 21 percent behind the $270.02 million seven-day gross of last year's Marvel's The Avengers. Iron Man 3 has clearly benefited from the goodwill with audiences generated by The Avengers and from the franchise's move to 3D. This weekend Iron Man 3 will zoom past fellow Disney release Oz: The Great and Powerful to become the highest grossing release of 2013 domestically thus far.
Warner's The Great Gatsby is already off to a strong start this weekend. The high-profile Baz Luhrmann directed film starring Leonardo DiCaprio grossed an estimated $3.25 million from 10 p.m. and midnight showings last night. As usual, those grosses will be counted towards Friday's opening day total. The film's late night performance strongly suggests that it will be exceeding expectations this weekend. Check back throughout the weekend for further updates on the box office progress of both Iron Man 3 and The Great Gatsby.
Turning back to Thursday, Paramount's Pain and Gain held steady in second place with $0.650 million. The Michael Bay directed film starring Mark Wahlberg and Dwayne Johnson was up 1 percent over Wednesday and down a respectable 41 percent from last Thursday. Pain and Gain placed in a distant second this week with $10.29 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a so-so $36.61 million.
Universal's Oblivion and Warner's 42 remained close on Thursday, with Oblivion edging out 42 for third place with a daily take of $0.482 million. 42 grossed $0.477 million, placing it a very slim $4,433 behind Oblivion for the day. For the entire week, it was 42 that edged out Oblivion for third place. For the weekly frame 42 fell 42 percent to gross $7.96 million, while Oblivion fell a sharp 67 percent to take in $7.62 million. Respective total grosses stand at $80.08 million for 42 in four weeks and at $77.79 million for Oblivion in three weeks.