'Man of Steel' On Pace for June's Opening Weekend Record; 'This Is the End' Healthy in Second Place

on June 15, 2013 by Shawn Robbins

Warner Bros. reports that Man of Steel grabbed an impressive $44.05 million on Friday, in addition to the film's $12 million Thursday night previews at 7pm. That gives the film a $56.05 million domestic start. Although it is unclear whether the studio will include the preview grosses in the final weekend tally, as of today, they are separating the grosses into two separate figures.

The $44.05 million figure gives Man of Steel the highest opening day ever for a reboot (surpassing The Amazing Spider-Man's $35 million take). By comparison, 2006's Superman Returns took three days to reach $48.4 million domestically. In all, Man of Steel is on pace to top the June opening weekend record (held by Toy Story 3's $110.3 million) with a projected $111 million three-day haul and $123 million total for the Thursday-Sunday period. The factor of NBA finals could work against the film on Sunday, however, Father's Day should counter that effect in addition to the film's positive word of mouth so far.

Sony's This Is the End continued to build its audience even in the shadow of Superman. The apocalyptic comedy grabbed another $6.85 million on Friday, bringing its 3-day cume to $19.15 million. While it trails the first three days of Pineapple Express ($26 million), This Is the End is quickly closing the gap as it proves to be less front-loaded. Its trajectory compares well to Tropic Thunder ($19.2 million in its first three days). BoxOffice is projecting a $21 million 3-day weekend for the comedy, bringing its 5-day total to $33.3 million by the end of Sunday.

Now You See Me grossed another $3.29 million on Friday, bringing its domestic gross up to $73 million after 15 days. The film took a 46 percent drop from last Friday due to the overwhelming competition entering the market this week, but it should recover quickly and continue on what is an otherwise excellent run for the word of mouth-driven flick. We're projecting $10.7 million for its third weekend.

Universal reports that The Purge grabbed $2.9 million on its second Friday, down 82.7 percent from its opening day last week. The film's 8-day gross is $46.6 million. We're projecting an $8.5 million sophomore frame.

Meanwhile, The Internship declined 64.5 percent from its opening day to $2.3 million yesterday. Its total gross now stands at $26.3 million through Friday. For the second, we expect a $7.5 million haul.

Additional reporting by Daniel Garris.

Tags: Man of Steel, This Is the End, The Purge, Now You See Me, The Internship

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