'Now You See Me' Exceeds Expectations with $41.87 Million in First Week

on June 07, 2013 by Daniel Garris
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Lionsgate's Now You See Me took in $3.06 million on Thursday to lead the daily box office for a second straight day. The crowd pleasing ensemble crime film featuring Jesse Eisenberg and Mark Ruffalo was up 3 percent over Wednesday. That represented a solid daily hold, especially given the extra competition from Game 1 of the NBA Finals on Thursday night. Now You See Me took second place for the week with a stronger than expected seven-day start of $41.87 million. The film is currently running 33 percent stronger than the $31.43 million seven-day start of 2008's 21. Given its strong daily holds thus far, Now You See Me looks to be in great shape to experience a strong hold over the weekend.

While it is still very early, it already appears as though Universal's The Purge will be joining Now You See Me as an early surprise hit this summer. The low-budget sci-fi horror film starring Ethan Hawke grossed a terrific $3.4 million from late night shows on Thursday night beginning at 10 p.m. As is commonplace, those grosses will be counted towards Friday's opening day performance. The late night start for The Purge was far stronger than the $1.01 million Sinister grossed from late night shows when it opened last October. Check back throughout the weekend for further updates on the box office progress of The Purge and the rest of this weekend's line-up.

Turning back to Thursday, fellow Universal release Fast & Furious 6 held steady in second place with $2.84 million. The sixth installment of the popular action franchise was up a slim 1 percent over Wednesday, as the film (along with After Earth and The Hangover Part III) appears to have been affected more than others by the NBA Finals. While it placed in second each of the past two days, Fast & Furious 6 was still the week's top film with a weekly take of $47.35 million. That was down 65 percent from the film's opening week performance and brings the film's two-week total to $183.19 million. Fast & Furious 6 is currently running 23 percent stronger than the $149.25 million two-week take of 2011's Fast Five.

Fox's Epic and Paramount's Star Trek Into Darkness both held up quite nicely on Thursday. Epic was up two spots and a strong 26 percent over Wednesday to place in third with $1.99 million, while Star Trek Into Darkness was up 8 percent to remain in fourth with $1.76 million. Thursday's holds are good signs for both films heading into the weekend. For the week, Star Trek Into Darkness placed in fourth with $23.68 million and Epic followed closely behind in fifth with $23.29 million. To date, Star Trek Into Darkness has grossed $188.44 million in 22 days and Epic has grossed $72.05 million in two weeks.

Not holding up anywhere near as well on Thursday were Sony's After Earth and Warner's The Hangover Part III. After Earth fell two spots and 1 percent from Wednesday to land in fifth with $1.73 million. The Hangover Part III was down a sharp 7 percent to remain in sixth with $1.42 million. After Earth took third place this week with a disappointing seven-day start of $35.39 million. The Hangover Part III placed in sixth for the frame with a weekly take of $22.84 million and has grossed a significantly weaker than expected $94.99 million in 15 days.

Tags: The Hangover Part III, After Earth, Star Trek Into Darkness, Epic, Fast & Furious 6, The Purge, Now You See Me
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