'The Purge' Excels in 1st Place; 'The Internship' Underwhelms; 'Now You See Me' Stays Healthy

on June 08, 2013 by Shawn Robbins

Universal's The Purge took in $16.7 million on Friday and is headed for a stellar debut of $36 million over the weekend. Social network buzz saw this one coming, and the opening exceeds that of Universal's previous hit from the horror genre back in January--when Mama debuted to a $28.4 million weekend. Universal's official weekend projection is $38.4 million, but we're remaining cautious on the film's internal multiplier given the apparent divisive word of mouth and history of genre front-loading.

The Internship took $6.55 million to the bank on opening day, a disappointment for the Google-themed comedy from Fox. The film is on pace for an $18.5 million weekend, more than 45 percent below Wedding Crashers eight years ago. The opening is more in line with Vaughn's The Dilemma, which also disappointed in its $17.8 million opening back in January 2011.

Now You See Me declined just under 40 percent from last Friday to $6.05 million yesterday. The cume through eight days is now $47.9 million. As strong word of mouth continues to drive its performance, the Lionsgate flick is on track for a $20 million second weekend--a less-than 32 percent weekend-to-weekend decline. By comparison, 2008's 21 dropped a solid 36.4 percent in its second frame.

Fast & Furious 6 was down a little over 43 percent from its second Friday to $6.1 million yesterday. The film's fifteen-day cume is $189.3 million, or 22 percent ahead of Fast Five's $155.16 million through the same period. Fast 6 should bring in $19.5 million for its third weekend.

Meanwhile, After Earth tumbled 66 percent from opening day to $3.35 million yesterday. BoxOffice projects an $11 million second weekend for Sony's After Earth--down 60 percent from its opening frame.

Additional reporting by Daniel Garris.

Tags: The Purge, The Internship, Now You See Me, After Earth, Fast & Furious 6

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