Strong Monday Hold for 'The Conjuring'

on July 23, 2013 by Daniel Garris

Warner's The Conjuring took in $5.54 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted R-rated horror film fell 49.5 percent from Sunday, which represented one of the day's stronger daily percentage hold among wide releases. In comparison, The Purge fell 51.5 percent on its first Monday to gross $3.31 million, though it should be noted that The Purge was coming off a far less impressive Sunday hold than The Conjuring experienced. The Conjuring continues to exceed expectations with an impressive four-day start of $47.39 million. That is 27 percent ahead of the $37.37 million four-day start of The Purge and 47 percent ahead of the $32.15 million four-day start of Mama. With especially strong word of mouth for a film of its genre, The Conjuring should continue to hold up well going forward.

Despicable Me 2 placed in second with $3.46 million. The computer animated blockbuster from Universal and Illumination Entertainment fell 53 percent from Sunday and a solid 39 percent from last Monday, as it continues to show signs of stabilization. Despicable Me 2 has grossed a massive $279.46 million in 20 days, making it the third highest grossing release of 2013 domestically thus far. The film will soon overtake Warner's Man of Steel for second place on the list.

It was a close race for third place on Monday, with Sony's Grown Ups 2 edging out Fox's Turbo by a slim $48,719 for the day with $2.75 million. The Adam Sandler led Grown Ups 2 was down 51 percent from Sunday and down 42 percent from last Monday. Grown Ups 2 has grossed $82.14 million in eleven days and is now just $17.86 million away from reaching the $100 million domestic milestone. The film is currently running 3 percent behind the $84.63 million eleven-day take of 2010's Grown Ups.

Turbo landed in fourth with $2.70 million. The latest computer animated film from DreamWorks Animation fell 56 percent from Sunday. Turbo has grossed $33.72 million in six days, which is on the low end of pre-release expectations and is soft by the lofty box office standards of DreamWorks Animation. The film is currently running 1.6 percent ahead of the $33.18 million six-day November start of last year's Rise of the Guardians.

Pacific Rim rounded out Monday's top five with $2.05 million. Warner's pricey sci-fi action film was down 58 percent from Sunday and down 49 percent from last Monday. Pacific Rim topped the $70 million mark yesterday and has now grossed $70.33 million in eleven days. That places the film 2 percent ahead of the $69.09 million eleven-day gross of 2011's Cowboys and Aliens.

Lionsgate's Red 2 took in $1.899 million on Monday to place in sixth, while Universal's R.I.P.D. landed in seventh with just $1.203 million. Compared to Sunday's performances, Red 2 was down 60.5 percent and R.I.D.P. was down 55 percent. Through four days of release, respective total grosses stand at a modest $19.95 million for Red 2 and at a very disappointing $14.16 million for R.I.P.D.  Red 2 is currently running 15 percent behind the $23.42 million four-day take of 2010's Red, while R.I.P.D. is running 22 percent behind the $18.21 million four-day gross of last year's Abraham Lincoln: Vampire Hunter.

Tags: R.I.P.D., Red 2, Pacific Rim, Turbo, Grown Ups 2, Despicable Me 2, The Conjuring

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