'2 Guns' Bows to $10 Million on Friday; 'Smurfs 2' Remains Soft; 'The Conjuring' Heads for $100 Million

on August 03, 2013 by Shawn Robbins

Universal reports that 2 Guns bagged $10 million on Friday. That's a bit stronger than was initially expected after Thursday night's $1.276 million sneaks, but it looks like the star power of Washington and Wahlberg successfully brought out general audiences.

The film had been trending behind Safe House on Twitter and Facebook for the past few days, increasing the expectation that reaching that film's $40.2 million debut would be unlikely. After a summer filled with action flicks, and just one week after The Wolverine, 2 Guns wasn't able to quite capture the same market demand as that Denzel-led movie.

With a Flixster rating hovering around 75 percent currently, 2 Guns isn't a runaway word-of-mouth hit but it certainly has some life in it thanks to its leading men. They could still propel the film in the weeks ahead as summer winds down. For the weekend, BoxOffice is projecting a $28.5 million haul.

Sony's The Smurfs 2 added $5.5 million on Friday after having totaled $9.56 million in its first two days. Its 3-day haul of $15.06 million is off 57.7 percent from 2011's The Smurfs, although that film opened on Friday instead of Wednesday. More comparably, The Smurfs 2 is performing 7.8 percent below the level of Turbo's 3-day take after it also bowed on a Wednesday two weeks ago. For the weekend, we're projecting a $17.7 million tally for The Smurfs 2.

The Wolverine was off 68.9 percent from its opening day last week to $6.43 million on its second Friday. By comparison, X-Men: First Class declined 64.8 percent from its first to second Friday when it grossed $7.53 million. The Wolverine is on pace for a $20.5 million sophomore weekend.

Warner Bros.' The Conjuring added $4.32 million to its impressive run. The word-of-mouth horror sensation is knocking on the door of $100 million, a figure which it will reach early on Saturday. Its gross yesterday was down just 41.1 percent from last Friday and sends the film on a trajectory for a strong third weekend of $13.3 million.

Rounding out the top five is Universal's Despicable Me 2. The animated sequel took in $3.1 million yesterday, off 36.3 percent from last Friday. BoxOffice projects a $10.5 million fifth weekend for the second-highest grossing film of the summer.

Additional reporting by Daniel Garris.

Tags: 2 Guns, The Smurfs 2, The Wolverine, The Conjuring, Despicable Me 2

read all Daily analyses »


No comments were posted.

What do you think?