'Lee Daniels' The Butler' Returns to First Place on Thursday; 'The Mortal Instruments' Falls off Sharply

on August 23, 2013 by Daniel Garris

On the heels of falling to second place on Wednesday, Lee Daniels' The Butler returned to first place on Thursday with $2.45 million for the day. The modestly budgeted drama from The Weinstein Company starring Forest Whitaker and Oprah Winfrey was up a slim 1 percent over Wednesday. The Butler was the week's top film with a strong seven-day start of $35.26 million. That was a bit ahead of pre-release expectations and places the film just 2 percent behind the $36.03 million seven-day start of 42 earlier this year. With not much expected from this weekend's three new wide releases, The Butler will have a strong chance of claiming first place once again over the weekend.

Warner's We're the Millers was also up one spot from Wednesday to claim second on Thursday with $1.98 million. The break-out comedy starring Jennifer Aniston and Jason Sudeikis was up 3 percent over Wednesday and down 33 percent from last Thursday. We're the Millers placed in second for the week with $26.51 million. That was down 34 percent from last week's performance and brings the 16-day total for the modestly budgeted film to an impressive $78.24 million. We're the Millers is currently just $21.76 million away from reaching the $100 million domestic milestone.

After placing in first on Wednesday, Sony's The Mortal Instruments: City of Bones was down two spots and a sharp 42 percent to place in third with $1.75 million on Thursday. Thursday's percentage decline is an early indication of front-loading, which isn't a good sign for the film heading into the weekend. In comparison, Percy Jackson: Sea of Monsters fell 38 percent on its first Thursday to take in $3.40 million, while 2010's Vampires Suck declined 42 percent to gross $2.35 million. The Mortal Instruments has grossed a soft $4.75 million in two days, placing the film 46 percent below the $8.86 million two-day start of Sea of Monsters and 25 percent below the $6.36 million two-day take of Vampires Suck. Both comparisons suggest that The Mortal Instruments will open a bit below the $10 million mark over the weekend.

Disney's Planes was up one spot and a healthy 18 percent over Wednesday to place in fourth with $1.44 million. Family films in general experienced strong daily increases on Thursday. Planes placed in fourth for the week with $19.07 million, which was down 40 percent from the film's opening week performance. Planes surpassed the $50 million mark yesterday and has grossed $51.02 million through 14 days of release.

Sony's Elysium was down one spot and 1 percent from Wednesday to round out Thursday's top five with $1.26 million. The sci-fi film starring Matt Damon and Jodie Foster took third place this week with $19.64 million. That was down 54 percent from the film's opening week performance and brings the film's two-week total to a so-so $61.95 million.

Kick-Ass 2 wrapped up its disappointing first week in theatres with a sixth place take of $0.897 million. Universal's modestly budgeted superhero sequel was down 9 percent from Wednesday. Kick-Ass 2 grossed $18.15 million in its first week of release to place in fifth for the frame. The film is running a very underwhelming 28 percent behind the $25.37 million seven-day start of 2010's Kick-Ass.

Tags: Kick-Ass 2, Elysium, Planes, The Mortal Instruments: City of Bones, We're the Millers, Lee Daniels' The Butler

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