'Lee Daniels' The Butler' Still #1; 'The World's End' Leads Openers at #3; 'Mortal Instruments' Disappoints, 'You're Next' Soft Despite Strong Buzz

on August 24, 2013 by Shawn Robbins
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Lee Daniels' The Butler will repeat in the top spot this weekend. The Weinstein Company's drama pulled $4.785 million on Friday (representing just a 43 percent drop from its opening day last week). That gives the drama a $40.04 million domestic haul in its first eight days. BoxOffice projects the film will rake in a strong $16.5 million for its sophomore weekend.

Warner Bros.' We're the Millers continues to impress with its holding power at the end of summer's box office season. The comedy eased just 26 percent from last Friday to $4.02 million yesterday. Millers has tallied $82.26 million to-date and is on pace for a $13.3 million third weekend in second place ahead of all newcomers.

The World's End grabbed $3.5 million in its debut yesterday. Although that marks a bit of a drop from the $4.5 million opening day ($1,595 per theater) of Paul back in 2011, The World's End opened in 45 percent fewer theaters. A more reasonable comparison is 2007's Hot Fuzz, which earned $2.1 million in its first day (a $2,567 average). BoxOffice is projecting a $9.5 million weekend opening in third place for The World's End. The film's 91 percent Rotten Tomatoes rating makes it one of the best reviewed movies of the summer, although, that may not be carrying over to audiences: The World's End carries a 79 percent Flixster score so far--already behind Shaun of the Dead and Hot Fuzz. However, that does leave it ahead of Paul's 62 percent for now.

The Mortal Instruments: City of Bones added $3.1 million in its third day of release on Friday. Following underwhelming numbers on Wednesday and Thursday, the latest in a string of young adult-driven adaptations to disappoint has taken in $7.85 million so far and is heading for a $9.2 million three-day frame. Although critics lauded the film, Flixster users have given the flick a 77 percent approval rating so far. However, that's down about 19 percent from its anticipation level prior to release.

You're Next was unable to capitalize on its own positive reviews (receiving an 80% rating from critics--strong for its genre). The latest home invasion thriller looted $2.97 million on Friday and is headed for a $7.8 million opening frame. The film's Flixster score is currently sitting at 73 percent, although it remains to be seen how much lower that will drop. By comparison, The Purge ended up with an audience rating of 37 percent since its breakout opening in June. Although the crowded market is a big factor, audiences appear to burnt out on horror/thriller pics for now.

Woody Allen's Blue Jasmine showed some strength in its wide expansion to 1,283 theaters this weekend. The pic earned $1.16 million on Friday to boost its cume to $11.66 million. Adult audiences are clearly ready for some decidedly non-summer films as we head into the fall season. Blue Jasmine should accumulate $4.2 million this weekend.

Universal reports Kick-Ass 2 dropped precipitously from last weekend's already underwhelming performing. The sequel's second Friday was off about 78 percent from its opening day one week ago to $1.3 million yesterday. With $19.45 million in the bank, the disappointing performance of the film isn't letting up. Expect a $4.1 million second frame.

Additional reporting by Daniel Garris

Tags: Blue Jasmine, The MOrtal Instruments: City of Bones, Kick-Ass 2, You're Next, The World's End, Lee Daniels' The Butler, We're the Millers
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