'Prisoners' Captures $7 Million Opening Day; 'Battle of the Year' Flops with $1.5M Friday

on September 21, 2013 by Shawn Robbins

Warner Bros. reports that Prisoners grabbed an estimated $7.01 million in its Friday debut, putting the drama on track for a $20.5 million opening weekend. The ensemble flick led by Hugh Jackman and Jake Gyllenhaal marks the first offering for adult audiences in over a month--since Lee Daniels' The Butler began its very successful run. Strong critical reviews (currently at 79 percent on Rotten Tomatoes) have helped propel Prisoners to its healthy opening. Although the film has been somewhat divisive among early crowds, its Flixster score still sits at a strong 88 percent after one day.

Last week's number one film, Insidious Chapter 2, tallied $4.675 million to kick off its second frame. The horror sequel from director James Wan has amassed an impressive $51 million in eight days. Although the film is proving to be significantly more front-loaded than its 2011 predecessor, there's no question that FilmDistrict has a hit franchise on its hands as fans eagerly await the forthcoming third installment. Insidious Chapter 2 is projected to gross $14 million this weekend.

Relativity's The Family added $2.09 million on Friday, boosting its domestic total to $20.7 million since opening last week. BoxOffice is projecting a $6.7 million sophomore weekend for the Robert de Niro flick.

Sleeper hit Instructions Not Included added $1.36 million yesterday for a new domestic cume of $29.9 million. That represents an incredible drop of just 3 percent from last Friday. The Latino-driven comedy has proven to be a much stronger performer on weekends versus weekdays. This weekend's take should ring up close to $5.3 million.

Sony's Battle of the Year is failing to catch fire. The dance flick starring Chris Brown and Lost's Josh Holloway was targeting teenagers in a bit of counter-programming this weekend, but most of them are rejecting the flick judging by the film's $1.5 million first day take. Not surprisingly, critics have lambasted the film with a 6 percent Rotten Tomatoes score while early audience word of mouth has driven Battle's Flixster user score down to a more reasonable, though still disappointing, 65 percent. Last year's Step Up Revolution wound up as the lowest grosser of that franchise, and with Battle's performance it's evident that fans of the genre clearly aren't itching for just another generic dance movie. Look for Battle of the Year to pull around $4.3 million this weekend.

WB's Wizard of Oz re-release fared well in IMAX and 3D to start the weekend. The family classic brought in an estimated $751,000 yesterday. Expected to perform even stronger throughout the weekend as parents and kids make their way to theaters, the film should take in $3 million this weekend. Wizard of Oz continues to prove its enduring appeal even after 74 years.

Lastly, Universal estimates a strong $66,000 opening day for Ron Howard's Rush, which opted for a platform release in 5 theaters this weekend ahead of its wide release on September 27. Strong buzz for the film is helping in addition to Howard's credentials as well as star Chris Hemsworth. Rush is aiming to earn around $220,000 this weekend for a strong per-theater-average of $44,000.

Additional reporting by Daniel Garris.

Tags: Prisoners, Battle of the Year, Insidious Chapter 2, The Family, Instructions Not Included, Wizard of Oz, Rush

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