Universal reports Riddick grabbed $7.3 million on Friday, lower than initial estimates had suggested would be possible earlier on Friday. The opening day figure for Vin Diesel's sequel was down a noticeable 26 percent from the $9.9 million first day take of 2004's The Chronicles of Riddick. That puts the film on target for a modest $18.1 million opening frame.
Not even the addition of IMAX grosses or Vin Diesel's career comeback could help muster up a stronger debut for the dormant franchise. Opening on the first weekend after a very crowded summer where audiences had their fill of action movies is also proving to have been a strategic misstep.
Early word of mouth appears to be questionable, too, with the pic's Flixster user rating down to 72 percent after having previously boasted a 98 percent anticipation score less than two days ago. As mentioned earlier, however, the overseas potential of Riddick should still be enough to send the film into successful territory. The film is reported to have cost just $35-40 million (less than half of Chronicles' production budget) before marketing expenses.
Lee Daniels' The Butler will concede its three-week reign in first place to the weekend's new release. The hit drama was down about 35 percent Friday-to-Friday with $2.37 million yesterday. The film's total is now $85.37 million. Look for Butler to bring in $8.5 million for the weekend.
We're the Millers brought in $2.3 million on Friday, off just 27 percent from the same day last week. Its domestic tally is now $118.22 million. Expect an $8 million weekend.
Lionsgate reports a $1.64 million Friday take for their sleeper hit, Instructions Not Included. The Spanish comedy expanded into 717 theaters this weekend following a surprising performance over the Labor Day frame. The pic's sophomore frame is expected to bring in $6.6 million as a whole.
One Direction: This Is Us continued to show its front-loaded nature as the film dropped 87 percent from its opening day last week to $1.165 million on Friday. The film's 8-day haul is $21.06 million and should bank $3.6 million Friday through Sunday.
Lastly, the re-expansion of This Is the End pulled a solid $585,000 on Friday, pushing its domestic gross up to $97.5 million. The total weekend haul should be around $1.9 million, significantly increasing the comedy's odds of reaching the important $100 million milestone.
Additional reporting by Daniel Garris