'Thor: The Dark World' Remains #1; 'The Best Man Holiday' Debuts with Strong $30.6 Million

on November 17, 2013 by Daniel Garris

This weekend's box office race between Disney's Thor: The Dark World and Universal's The Best Man Holiday ended up being closer than was widely anticipated, but Thor: The Dark World was still able to lead the way with an estimated $38.45 million. The Marvel superhero sequel starring Chris Hemsworth slid 55 percent from last weekend. While that is a respectable second weekend decline for a superhero sequel, it isn't a great hold by any means either, especially with the film likely having received a bit of an extra boost this weekend from moviegoers who wanted to catch it before Lionsgate's The Hunger Games: Catching Fire enters the marketplace next weekend. In comparison, 2011's Thor fell 47 percent in its second weekend to gross $34.70 million, while last year's Skyfall fell 53.5 percent to take in $41.10 million.

In the bigger picture, Thor: The Dark World has grossed a healthy $146.97 million through its first ten days of domestic release. That places the film 23 percent ahead of the $119.46 million ten-day start of Thor and 9 percent behind the $160.94 million ten-day take of Skyfall. Those comparisons strongly suggest that Thor: The Dark World is still on course to eventually clear the $200 million domestic milestone.

The Best Man Holiday exceeded expectations this weekend with a strong second place take of $30.6 million. Expectations for the modestly budgeted ensemble comedy sequel had been rising in the days leading up to the film's release due in part to strong pre-sales. Playing in 2,024 locations; The Best Man Holiday earned a terrific per-location average of $15,115 for the frame. The Best Man Holiday opened just below the $33.64 million start of last year's Think Like a Man and blew past the $9.03 million debut of 1999's The Best Man (which stands at $14.37 million when adjusting for ticket price inflation). The Best Man Holiday has already nearly out-grossed the $34.10 million total domestic gross of The Best Man (which stands at $54.25 million when adjusting for inflation), as the fanbase of The Best Man has clearly increased in the years since the film's theatrical release.

The Best Man Holiday placed in first on Friday with $10.7 million, increased 16 percent on Saturday to take in $12.4 million and is estimated to fall 39.5 percent on Sunday to gross $7.5 million. That gave the film a very solid estimated opening weekend to Friday ratio of 2.86 to 1. That is a good early sign for the film going forward, as is the A+ rating the film received on CinemaScore. The Best Man Holiday will hope to hold up well throughout the holiday season, though the rush out of fans of the original film on opening weekend could still lead to some front-loading.

The audience breakdown for The Best Man Holiday skewed heavily towards female moviegoers (75 percent) and moviegoers 35 and older (63 percent). African American moviegoers made up 87 percent of the film's audience.

CBS Films' Last Vegas held up very well this weekend with $8.87 million. The modestly budgeted ensemble comedy fell only 20 percent from last weekend, as the film clearly continues to benefit from strong word of mouth. Last Vegas has grossed $46.96 million through 17 days of release and is very likely to continue holding up well going forward, especially with this Thanksgiving's new options for adult moviegoers looking softer than usual.

Also holding up nicely this weekend was Relativity's Free Birds. The 3D computer animated film was down just 25 percent from last weekend with a fourth place take of $8.3 million. Free Birds has grossed $42.22 million through 17 days and should continue to hold up well between now and Thanksgiving.

Paramount's Jackass Presents: Bad Grandpa rounded out the weekend's top five with $7.67 million. The successful Jackass spin-off starring Johnny Knoxville was down 32 percent and has grossed a stronger than expected $90.20 million in 24 days. That leaves Bad Grandpa just $9.80 million away from reaching the $100 million domestic milestone.

On the limited front, Focus' Dallas Buyers Club took in $1.78 million from 184 locations. That gave the awards season hopeful starring Matthew McConaughey a per-location average of $9,701 for the frame. Dallas Buyers Club has grossed $3.05 million in 17 days and will expand into additional locations this coming Friday.

In other platform news, Fox's The Book Thief grossed $425,000 from 29 locations for a per-location average of $14,655. The film's ten-day total stands at $568,518. Meanwhile, Paramount Vantage's Nebraska debuted with $140,000 from four locations in New York and Los Angeles. That gave the Alexander Payne directed film a very solid per-location average of $35,000.

Also of note this weekend were the $75,584 start of EchoLight Studios' The Christmas Candle from 5 locations (for a location average of $15,117) and the $23,000 start of Janus Films' The Great Beauty (from just one location in New York). The Christmas Candle will expand into limited release next weekend.

Tags: Nebraska, The Book Thief, Dallas Buyers Club, Jackass Presents: Bad Grandpa, Free BIrds, Last Vegas, The Best Man Holiday, Thor: The Dark World

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