Lionsgate reports this morning that I, Frankenstein posted $2.8 million in its Friday debut, putting it on course for a weak opening weekend of $7.8 million. Early word of mouth on the film doesn't appear to be doing it any favors, either. The Flixster user approval/anticipation rating is down to a disastrous 58 percent from nearly 36,000 voters after just one day, while only 6 percent of 34 Rotten Tomatoes critics gave the film a positive grade.
What happened? Quite simply, I, Frankenstein was already the recipient of negative online buzz for months ahead of its release as trailers failed to connect with its target genre fan audience in the way that producers had hoped it would along the lines of the Underworld franchise. Once similarly male-skewing flicks Lone Survivor and Jack Ryan: Shadow Recruit hit the market this month, as well as last week's breakout of Ride Along, the writing was on the wall for the doomed reimagining.
Speaking of last week's top film, Ride Along remained in the top spot on Friday with an estimated $6.3 million, down 56 percent from its opening day. Ride's 8-day domestic total is an impressive $60.6 million, and BoxOffice projects the Kevin Hart-Ice Cube comedy will total $21.5 million for its sophomore weekend.
Landing on third place on Friday was Lone Survivor with an estimated $3.6 million, according to Universal. That marks a 46 percent decline from the same day last week. Peter Berg's war adaptation starring Mark Wahlberg has amassed $84.6 million domestically in 15 days and should take in $12.8 million over this, its third, weekend.
Jack Ryan: Shadow Recruit grabbed $2.62 million on Friday, off 51 percent from its opening day last week and giving it about $24 million in the bank after 8 days. Expect a $9 million weekend.
Sony's American Hustle rounded out the top five with another $1.96 million yesterday. The Oscar contender was down just 31 percent from the same day last week and has rung up $121.9 million domestically to date. Look for a weekend gross of around $7.3 million.
Meanwhile, The Nut Job earned $2.55 million on Friday for a 47 percent Friday-to-Friday decline. Open Road's flick has banked $30.51 million in its first 8 days. BoxOffice projects an $12.0 million weekend.
Additional reporting by Daniel Garris